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#48 Cookies and consent in Google Analytics

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Manage episode 336768858 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff!

The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr.

Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694.

A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve.

The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai.

Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO.

Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK.

Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o.

In other news, Dan is drinking science and dara is back into routine!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email [email protected] to drop them a message.

Full show notes and transcript over at https://bit.ly/3brNEiU.

The post #48 Cookies and consent in Google Analytics appeared first on Measurelab.

  continue reading

139 episodes

Artwork
iconShare
 
Manage episode 336768858 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This week Dan and Dara chat about some new cookie settings released in Google Analytics 4 and this spins out into conversations on consent management, server-side tracking, 1P vs. 3P cookies, and a whole lot on browsers limitations (i.e. ITP and ETP). All the good stuff!

The new cookie settings feature in GA4 is detailed on - https://bit.ly/3Sp3ewr.

Dan and Dara mention episode #42 'Consent Mode and behavioral modelling in GA4' which can be found in the podcast feed or on our website - https://bit.ly/3Q38694.

A good artilcle going into far more detail on the difference between 1P and 3P cookies - https://bit.ly/3Sq8Fve.

The browser share stats that Dan mentions is from StatCounter - https://bit.ly/3Qkxmai.

Details on Apple's ITP in Safari - https://bit.ly/3Jxr4lO.

Details on Mozilla's ETP in Firefox - https://mzl.la/3SiKOgK.

Simo's article on server-side GTM and the new FPID cookie used in GA - https://bit.ly/3vzTw0o.

In other news, Dan is drinking science and dara is back into routine!

Follow Measurelab on LinkedIn for all the latest podcast episodes, analytics resources and industry news at https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential (Spotify https://spoti.fi/3JnEdg6).

If you're liking the show, please show some support and leave a rating on Spotify.

If you have some feedback or a suggestion for Dan and Dara, fill in the form https://bit.ly/3MNtPzl to let them know. Alternatively, you can email [email protected] to drop them a message.

Full show notes and transcript over at https://bit.ly/3brNEiU.

The post #48 Cookies and consent in Google Analytics appeared first on Measurelab.

  continue reading

139 episodes

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