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#63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party!

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Manage episode 349918407 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

All resources and the full transcript is available at https://bit.ly/3HGniHJ.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing [email protected] to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [01:48]
Wind down [28:52]
Outro [30:53]

---

Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least."

Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric"

---

This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...

WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.

Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb.

In other news Dan runs and Dara will (or has been?) drinking in the emerald isle!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.

  continue reading

139 episodes

Artwork
iconShare
 
Manage episode 349918407 series 2955223
Content provided by Measurelab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Measurelab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

All resources and the full transcript is available at https://bit.ly/3HGniHJ.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing [email protected] to drop Dan and Dara a message directly.**

---

Intro [00:15]
Topic [01:48]
Wind down [28:52]
Outro [30:53]

---

Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redundant for a couple of years now at very least."

Quote of the episode from Dara: "we'll throw the machine learning kitchen sink at this just to try and salvage this users metric"

---

This week Dan and Dara discuss the recent changes announces from Apple on the way they will be copping 1st party cookie lifetimes - even if being being set via server-side GTM. What imapct will this have, and what difference will it make to most people? That and if Sessions is a better metric than Users (again)...

WebKit GitHub documentation on the 7-day lifetime cookie capping - https://bit.ly/3uWXUpI.

Simo Ahava's post on LinkedIn https://bit.ly/3WqHulb.

In other news Dan runs and Dara will (or has been?) drinking in the emerald isle!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #63 Safari is at it again – capping 1P cookie lifetimes and redefining 3rd party! appeared first on Measurelab.

  continue reading

139 episodes

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