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Beyond Google Search: Finding Today's Consumers

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Manage episode 491081452 series 101238
Content provided by Rethink Audio Ltd and Rethink Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rethink Audio Ltd and Rethink Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Can big tech be tamed? As the competition regulator tries to tweak Google’s algorithm, Mail Online’s SEO chief Carly Steven explains what the impact has been for her outlet.


Also on the show: are vertical dramas the next big thing? Caroline Frost, Radio Times TV Editor and Podcast Host, tells us if they’re a thumbs up... or is that a swipe right?


All that plus: discontent swells at a BBC meeting over Gaza coverage, the Washington Post upgrades the right to reply... and, in the Audio Network Media Quiz, we look at three brands that are breaking records.


The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.com


Become a member for FREE when you sign up for our newsletter at themediaclub.com


A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.


We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.uk


What The Media Club has been reading this week:

CMA to force Google's hand

Vertical Dramas

BBC staff voice discontent over Gaza coverage

Politics Joe place new video series behind paywall

Washington Post launches From The Source

ITV Daytime Moves To A Surprising New Location

UK Adults Spend More Time On Phones Than TV

Radio Myths Busted On Indie Podcast

Journalist Develops TikTok app for reporters


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

344 episodes

Artwork
iconShare
 
Manage episode 491081452 series 101238
Content provided by Rethink Audio Ltd and Rethink Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rethink Audio Ltd and Rethink Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Can big tech be tamed? As the competition regulator tries to tweak Google’s algorithm, Mail Online’s SEO chief Carly Steven explains what the impact has been for her outlet.


Also on the show: are vertical dramas the next big thing? Caroline Frost, Radio Times TV Editor and Podcast Host, tells us if they’re a thumbs up... or is that a swipe right?


All that plus: discontent swells at a BBC meeting over Gaza coverage, the Washington Post upgrades the right to reply... and, in the Audio Network Media Quiz, we look at three brands that are breaking records.


The Media Quiz is sponsored by Audio Network who select the music to score each episode - they can do it for you too at audionetwork.com


Become a member for FREE when you sign up for our newsletter at themediaclub.com


A Rethink Audio production, produced by Matt Hill with post-production from Podcast Discovery.


We record at Podshop Studios - for 25% off your first booking, use the code MEDIA CLUB at podshoponline.co.uk


What The Media Club has been reading this week:

CMA to force Google's hand

Vertical Dramas

BBC staff voice discontent over Gaza coverage

Politics Joe place new video series behind paywall

Washington Post launches From The Source

ITV Daytime Moves To A Surprising New Location

UK Adults Spend More Time On Phones Than TV

Radio Myths Busted On Indie Podcast

Journalist Develops TikTok app for reporters


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

344 episodes

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