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Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds
Manage episode 462303507 series 3495585
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There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ join host Jimmy Moreland to dive into the creative and logistical processes of creating BrandArc.
Returning guests Laura Baddish, founder of The Baddish Group, and Chris Edmunds of United Creatives chat about their roles in the rebrand, and how individual alcohol brands can apply the same thinking and strategies to their own brands.
Want to see the new BrandArc logo before the big marketing push? Pay a visit to Ian's LinkedIn and check out that banner!
See the BrandArc services page: Website
Find out more about The Baddish Group: Website
More info about United Creatives: Website | Instagram
More info about MHW at https://www.mhwltd.com/
Follow us! LinkedIn | Instagram
Chapters
1. Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds (00:00:00)
2. Introducing BrandArc (00:00:06)
3. BrandArc (00:11:35)
4. BrandArc's One-Stop Shop Approach (00:23:49)
5. Navigating the Rebranding Process (00:35:47)
6. Guest Chat and Podcast Wrap-Up (00:43:59)
46 episodes
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