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Breaking into the Category: Mixers & Non-Alcs Part 2 - with Fresh Victor's H Ehrmann
Manage episode 474567305 series 3495585
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Let's talk mixers! Host Jimmy Moreland and MHW's Cassidy Poe chat with H Ehrmann, Executive Vice President of National Accounts and Chief Mixology Officer at Fresh Victor about the value of partnerships, and how solving the logistical puzzle of refrigerated shipping opened a new world of business.
Find out more about Fresh Victor: Website
More info about MHW at https://www.mhwltd.com/
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Chapters
1. Introduction to MHW Mark Podcast (00:00:00)
2. H. Ehrman's Culinary Journey (00:01:05)
3. Founding Elixir and the Cocktail Renaissance (00:04:15)
4. The Early Days of Fresh Victor (00:06:30)
5. Navigating the Pandemic Pivot (00:11:00)
6. Refrigerated Distribution Challenges (00:15:22)
7. Cocktail Strategy for Spirit Brands (00:19:12)
8. Product Partnerships and Collaborations (00:23:09)
9. Fresh Victor's Flavor Development (00:28:15)
10. Five-Year Vision and Growth Strategy (00:31:34)
46 episodes
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