257: Build a Personal Landing Page to Find Your Next Job with Kate Speer

The Mid-Career GPS Podcast

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Unlock the secrets to turning adversity into opportunity with marketing and communications expert Kate Speer. Discover how Kate transformed an unexpected job loss into a remarkable career pivot by leveraging her marketing skills for self-promotion. Learn actionable strategies for creating a compelling personal landing page and building a powerful LinkedIn network that can lead to new job opportunities, especially for mid-career professionals.
Find out why authenticity is your greatest asset during a job search and how presenting yourself genuinely can make a significant impact. We discuss the parallels between job searching and marketing campaigns, emphasizing the importance of consistent effort and multiple touchpoints. Kate's journey underscores the need for understanding your ideal work environment, maintaining a robust professional network, and staying resilient even in the face of setbacks.
We also dive into common mistakes mid-career professionals make and how to avoid them. Learn the benefits of a personalized landing page, the power of networking, and staying visible on LinkedIn. Kate shares how everyday conversations can be turned into valuable LinkedIn posts and the importance of being social and consistent on the platform. This episode is packed with insights to help you stand out in a competitive job market and build a stronger personal brand. Don’t miss out on these expert tips to navigate your mid-career journey with confidence and strategy.
Connect with Kate Speer
Kate's Landing Page | LinkedIn

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Chapters

1. Leveraging Marketing Skills for Job Search (00:00:00)

2. Navigating Job Search and Authenticity (00:09:24)

3. Building a Strong Personal Brand (00:14:19)

4. Networking and Personal Branding on LinkedIn (00:20:56)

5. Strengthening Your Mid-Career GPS (00:31:40)