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Breaking the Odds: Joe Asher on Launching Nevada’s Only Independent Sportsbook
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On today’s edition of The Middle Ground Radio Show, host Tom Letizia sits down with legendary gaming executive Joe Asher, the former CEO of William Hill US and former President of Sports Betting at IGT. Now, Joe is making headlines again with the launch of Boomer’s Sports Book — a bold new venture set to become Nevada’s only independently owned, non-casino sportsbook operator.
Joe shares insights into:
- Why he’s returning to operations with Boomer’s
- How the Elko, Henderson, and Ellis Island locations fit into his 10-site expansion plan
- Why independence in sports betting matters more than ever
- The state of the industry, the power of mobile wagering, and what’s next for retail betting in Nevada
With football season approaching fast, this episode is a must-listen for anyone following the future of gaming in Las Vegas and beyond.
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