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Crisis Communication - Lessons from the Tylenol Murders
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Could you poison your customers and your company still survive?
In 1982, Tylenol faced the unthinkable: seven people died after taking cyanide-laced capsules. It was a national crisis that should have destroyed the brand. But instead of hiding, Johnson & Johnson responded in with empathy, transparency, and decisive action. And not only did they survive, they became a gold standard in crisis response.
In this episode of The Mind Your Business Podcast, we unpack one of the greatest comebacks in corporate history and explore how your business can lead with integrity when everything is on the line.
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