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328: A CEO's Guide to Converting More High-Ticket Leads
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Content provided by Darrell Evans, Business Growth Strategist and Fractional CMO for Scaling Brands, Darrell Evans, Business Growth Strategist, and Fractional CMO for Scaling Brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darrell Evans, Business Growth Strategist and Fractional CMO for Scaling Brands, Darrell Evans, Business Growth Strategist, and Fractional CMO for Scaling Brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
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Are your leads not converting? Discover the proven 4-step framework that's helped 7-8 figure companies generate over $300M in revenue.
In this episode, marketing expert Darrell Evans breaks down why timing matters more than your product or sales team, and reveals the crucial stages of buyer awareness that influence purchasing decisions.
KEY TAKEAWAYS:
- The 5 stages of buyer awareness and why they matter
- Why meeting customers in the solution-aware stage is crucial
- How to use the "11 PM Exercise" to understand customer psychology
- The importance of timing in lead conversion
- Why proof matters more than ever in a competitive market
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