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332: The One AI Hack That Solves Every Marketer’s Biggest Problem
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Content provided by Darrell Evans, Business Growth Strategist and Fractional CMO for Scaling Brands, Darrell Evans, Business Growth Strategist, and Fractional CMO for Scaling Brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darrell Evans, Business Growth Strategist and Fractional CMO for Scaling Brands, Darrell Evans, Business Growth Strategist, and Fractional CMO for Scaling Brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.
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Are you a marketing team of one, wearing all the hats and struggling to create content for multiple platforms?
In this episode, Darrell reveals how the power of AI can transform just one piece of video content into an entire marketing campaign.
Learn the exact step-by-step process we use in our agency to help overwhelmed marketers get leverage without sacrificing their authentic voice.
KEY TAKEAWAYS:
- One 11-minute video can provide all the raw material needed for a complete marketing campaign
- Claude AI is particularly effective at analyzing your voice and maintaining your authentic tone
- Upload your buyer persona details and brand voice guides before starting any content creation
- Most visitors only see the top third of your pages, so prioritize headlines and opening lines
- Work through campaign elements one by one instead of asking AI to do everything at once
- Even if you don't want to be on camera, you can create valuable video content by answering common customer questions
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