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334: The #1 Facebook Ads Mistake That's Costing You Money (And How to Fix It!)
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Content provided by Darrell Evans, Business Growth Strategist and Fractional CMO for Scaling Brands, Darrell Evans, Business Growth Strategist, and Fractional CMO for Scaling Brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darrell Evans, Business Growth Strategist and Fractional CMO for Scaling Brands, Darrell Evans, Business Growth Strategist, and Fractional CMO for Scaling Brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Is Meta secretly hijacking your Facebook ad campaigns?
In this hard-hitting episode, I expose the default settings that are DESTROYING your ad performance without you even knowing it.
After helping hundreds of clients since 2012, I've identified the #1 mistake costing you leads and sales - and Meta wants to keep it that way.
KEY TAKEAWAYS:
- Meta wants you to use default settings that benefit THEM, not YOUR business
- When starting new campaigns without historical data, maintain manual control
- Disable "Advantage Plus" features at all three levels: campaign, ad set, and ad
- Check existing campaigns for these settings that may be hurting performance
- Once you have significant conversion data, some automation becomes beneficial
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