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337: What’s the Best Way to Position My Marketing for Buyers at Different Stages?
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Most businesses think they have a leads problem, but they're really making ONE critical positioning mistake.
In this episode, Darrell Evans reveals why your marketing isn't converting and how to fix it immediately.
After helping businesses generate over $300 million in revenue, Darrell shares the exact positioning framework that transformed results for his clients in just 90 days.
KEY TAKEAWAYS:
- Today's buyers journey through the sales funnel without needing you - position your marketing accordingly
- Google's study shows prospects need 11 touchpoints over 7 hours of interaction across 4 different platforms
- The 3 critical awareness stages: Problem Awareness, Consideration, and Purchase Decision
- Most businesses focus only on Purchase-Ready prospects (like selling CrossFit) instead of Problem-Aware prospects (unhappy with weight)
- Create content addressing every question and objection your sales team hears to generate more qualified leads
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