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352: B2B Lead Generation Crisis: When Word of Mouth Marketing Stops Working
Manage episode 497383812 series 2802446
Content provided by Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Darrell Evans, Digital Marketing and Business Growth Strategist for Scaling Brands, Darrell Evans, Digital Marketing, and Business Growth Strategist for Scaling Brands or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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More and more B2B tech companies are hitting the same wall: revenue that used to flow through referrals and word-of-mouth is drying up. I recently spoke with a company pulling 4,000 website visitors a month but only 5 leads in 6 months. Sound familiar?
After 15 years running an agency that’s generated over $300M for clients, I’ve seen firsthand why the old lead gen playbook isn’t just outdated—it’s working against you.
In this episode, I break down:
- Why even giants like HubSpot lost 70% of their traffic
- The real reason B2B pipelines are collapsing
- A smarter framework to rebuild leads without burning cash on ads that don’t work
If your pipeline feels stuck and your sales team is starving for leads, this episode will show you exactly how to turn things around.
Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!
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