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⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤

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Manage episode 384330531 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Our guest today is Sami Biçer, Growth Manager at MagicLab.

In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency.
We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation.

**
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-monetization-sami-bicer-magiclab/
**
KEY HIGHLIGHTS
🎯 Precise Event Measurement: The Bedrock of Analysis
📊 Defining Key Data Points
⚖️ Balancing Acts: eCPM vs. Impressions, More vs. Less Placements
🔍 Finding the Optimal Through A/B Testing
📈 The Results
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 384330531 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Our guest today is Sami Biçer, Growth Manager at MagicLab.

In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency.
We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation.

**
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-monetization-sami-bicer-magiclab/
**
KEY HIGHLIGHTS
🎯 Precise Event Measurement: The Bedrock of Analysis
📊 Defining Key Data Points
⚖️ Balancing Acts: eCPM vs. Impressions, More vs. Less Placements
🔍 Finding the Optimal Through A/B Testing
📈 The Results
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

273 episodes

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