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😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

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Manage episode 374536202 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Our guest today is Aayush Sakya, Head of UA at Earnin.

Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.

In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS

🤔How should digital marketers think about measurement post-ATT?

🔨Structuring geo-hold out tests.

📏Channels to measure impact from geo-holdout tests.

💯Evaluating results to understand the true impact of SKAN campaigns.

🔥Understanding the impact of multiple channels on performance

📈How should a marketer review performance of creative post-ATT?

😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 374536202 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Our guest today is Aayush Sakya, Head of UA at Earnin.

Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.

In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS

🤔How should digital marketers think about measurement post-ATT?

🔨Structuring geo-hold out tests.

📏Channels to measure impact from geo-holdout tests.

💯Evaluating results to understand the true impact of SKAN campaigns.

🔥Understanding the impact of multiple channels on performance

📈How should a marketer review performance of creative post-ATT?

😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

273 episodes

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