Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎
Manage episode 374536202 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our guest today is Aayush Sakya, Head of UA at Earnin.
Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.
He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.
In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS
🤔How should digital marketers think about measurement post-ATT?
🔨Structuring geo-hold out tests.
📏Channels to measure impact from geo-holdout tests.
💯Evaluating results to understand the true impact of SKAN campaigns.
🔥Understanding the impact of multiple channels on performance
📈How should a marketer review performance of creative post-ATT?
😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
Share
Manage episode 374536202 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our guest today is Aayush Sakya, Head of UA at Earnin.
Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.
He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.
In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.
Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/
KEY HIGHLIGHTS
🤔How should digital marketers think about measurement post-ATT?
🔨Structuring geo-hold out tests.
📏Channels to measure impact from geo-holdout tests.
💯Evaluating results to understand the true impact of SKAN campaigns.
🔥Understanding the impact of multiple channels on performance
📈How should a marketer review performance of creative post-ATT?
😎Managing expectations and reporting with incomplete data post-ATT.
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
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Similar to The Mobile User Acquisition Show
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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