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πŸ₯ͺ How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱

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Manage episode 389686384 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

πŸš€ How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.

Join the conversation as we unravel how the billion-dollar sausage is made. πŸ•ΉοΈπŸ“Š
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/
KEY HIGHLIGHTS:
πŸ›³οΈ Flat revenue trend over the last 4 months, signaling a potential plateau in growth.
πŸ›©οΈ iOS and Android downloads show a steady decline, especially in the U.S. suggesting a shift in UA strategies.
πŸ›ŽοΈ The diverse advertising strategy includes prominent shares of voice on platforms like AppLovin, BidMachine, and surprising placements on Snapchat.
⌚ Analysis hints at a substantial UA budget, potentially exceeding $60 million per month, although recent trends suggest a conservative shift post-August.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

273 episodes

Artwork
iconShare
 
Manage episode 389686384 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

πŸš€ How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower.

Join the conversation as we unravel how the billion-dollar sausage is made. πŸ•ΉοΈπŸ“Š
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/monopoly-go-marketing-budgets/
KEY HIGHLIGHTS:
πŸ›³οΈ Flat revenue trend over the last 4 months, signaling a potential plateau in growth.
πŸ›©οΈ iOS and Android downloads show a steady decline, especially in the U.S. suggesting a shift in UA strategies.
πŸ›ŽοΈ The diverse advertising strategy includes prominent shares of voice on platforms like AppLovin, BidMachine, and surprising placements on Snapchat.
⌚ Analysis hints at a substantial UA budget, potentially exceeding $60 million per month, although recent trends suggest a conservative shift post-August.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

  continue reading

273 episodes

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