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Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Daily Deals
🔗 How to reach underserved audiences with proven game mechanics with Rashad Häsänli, game lead at DieNo Games 🛋
Manage episode 432834968 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games.
In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success.
KEY HIGHLIGHTS
🗒 DieNo Games’ strategy for identifying underserved audiences and matching them with proven game mechanics.
📈 The company conducted A/B tests to compare traditional car game mechanics with merge mechanics, revealing a surprising preference for the merge variant.
🔐 Data from Sensor Tower guided the decision to focus on the car fantasy, identifying a market without dominant players.
✂️ DieNo Games used Solsthen to compare merge and car audiences, gaining insights into preferences, pain points, and spending habits.
🔍 Insights were documented and continuously used to guide feature development and modifications, ensuring alignment with the target audience’s preferences.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/merge-audience-rashad-hasanli/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
Share
Manage episode 432834968 series 2575608
Content provided by Shamanth Rao. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shamanth Rao or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join us on the Mobile User Acquisition Show's Mobile Spotlight segment as we welcome Rashad Häsänli, game lead at DieNo Games.
In this episode, Rashad delves into the art of identifying underserved yet reachable audiences using tried-and-tested game mechanics. He describes how his team navigated the competitive landscape, experimented with merge mechanics, and found progress and success.
KEY HIGHLIGHTS
🗒 DieNo Games’ strategy for identifying underserved audiences and matching them with proven game mechanics.
📈 The company conducted A/B tests to compare traditional car game mechanics with merge mechanics, revealing a surprising preference for the merge variant.
🔐 Data from Sensor Tower guided the decision to focus on the car fantasy, identifying a market without dominant players.
✂️ DieNo Games used Solsthen to compare merge and car audiences, gaining insights into preferences, pain points, and spending habits.
🔍 Insights were documented and continuously used to guide feature development and modifications, ensuring alignment with the target audience’s preferences.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/merge-audience-rashad-hasanli/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
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Daily Deals
Daily Deals
Similar to The Mobile User Acquisition Show
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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