#142: How Hotels Can Improve Their Social Media Marketing | with Scott Eddy

The Modern Hotelier

In this episode, David and Steve sit down with Scott Eddy, one of the world's top social media influencers in hospitality, boasting over a million followers on X and Instagram. Scott’s journey is anything but conventional—he transitioned from investment banking to launching the first digital agency in Southeast Asia, and now he’s a full-time traveler, speaker, and industry leader.

We dive into:

• How hotels are marketing like it’s 2015—and what they need to do instead
• Why storytelling is the real key to success in hospitality marketing
• The brands that are getting it right—and the ones that are missing the mark
• The biggest mistakes hotels make with social media (and how to fix them)
• Scott’s insane travel stories, from 120 cruises to 85 countries

Watch the FULL EPISODE on YouTube: https://youtu.be/-9jL7vc1qNU

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The Modern Hotelier is produced, edited, and published by Make More Media

Links:
Website: https://www.mrscotteddy.com/

LinkedIn: https://www.linkedin.com/in/mrscotteddy/

Instagram: https://www.instagram.com/mrscotteddy/

X: https://x.com/mrscotteddy

For full show notes head to: https://themodernhotelier.com/episode/142

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Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil...