The 7-Figure Playbook: Productize & Scale Your Genius w/ Josh Neckes

The Modern Independent

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The biggest myth in consulting? That every engagement has to be bespoke.

In this episode of The 7-Figure Playbook, Sam Lee (IndeCollective, Founder & CEO) sits down with productization expert and longtime IndeCollective Expert Josh Neckes to unpack how independent consultants and coaches can turn their brilliance into scalable, repeatable offerings -- without sacrificing client results or personal freedom.

You’ll learn:

• Why productization isn’t about rigidity -- it’s about leverage
• The Fourfold Path of productizing: Codify → Standardize → Modularize → Productize
• How to turn your IP into products clients want to buy and you love to deliver
• Why starting with clarity around your Ideal Client and painkiller problem is key
• The trap of over-customization -- and how to build guardrails that protect your time and profit margins
• How to use productized offers to build credibility, demand, and a waitlist
• Real-world examples from IndeCollective members who’ve gone from custom work to signature programs, playbooks, and diagnostic frameworks

Whether you’re trying to move from freelance to founder -- or ready to build a 7-figure firm that runs without you -- this conversation is your blueprint.

Your time is valuable. Productization makes sure it stays that way.

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IG: IndeCollective | Freelance MBA (@indecollective) • Instagram photos and videos
LinkedIn: https://www.linkedin.com/company/indecollec

Chapters

1. The 7-Figure Playbook: Productize & Scale Your Genius w/ Josh Neckes (00:00:00)

2. Welcome to the Seven-Figure Playbook (00:00:50)

3. What Is Productization? (00:03:36)

4. Josh's Journey to Productization (00:07:21)

5. Finding Product-Market Fit (00:15:04)

6. The Threefold Path to Success (00:22:48)

7. Value-Based Pricing and Productization (00:32:28)

8. Leveraging AI for Independent Success (00:43:15)

9. Key Takeaways and Episode Closing (00:56:42)