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Why Traditional Customer Personas Are Dead and What to Do Instead

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Manage episode 490053642 series 3507467
Content provided by Eddie Garrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eddie Garrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger offers, or connect on a human level—it’s time for a change. Whether you're a marketer, entrepreneur, or brand strategist, this episode will help you ditch the fluff and build a persona you’ll actually use one that transforms your messaging and drives real results. Tune in now and learn how to market to the person, not the profile.

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 490053642 series 3507467
Content provided by Eddie Garrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eddie Garrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode of The Modern Marketer Podcast, host Eddie Garrison calls out the outdated, cookie-cutter customer avatars that marketers are still clinging to and reveals what you should be doing instead. If your current customer persona isn’t helping you write better copy, create stronger offers, or connect on a human level—it’s time for a change. Whether you're a marketer, entrepreneur, or brand strategist, this episode will help you ditch the fluff and build a persona you’ll actually use one that transforms your messaging and drives real results. Tune in now and learn how to market to the person, not the profile.

  continue reading

32 episodes

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