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Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to fix the broken SaaS buyer experience

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Manage episode 321162429 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies. They discuss six ways to improve the buyer experience: 1. Offering a rewarding trial experience 2. Making demo booking easy with easy calendar access 3. Offering sales assistance (in-addition to product-led nurturing) to reduce friction 4. Being upfront and transparent about pricing 5. Offering flexible pricing options 6. Shortening the sales cycle, and a lot more...
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30 episodes

Artwork
iconShare
 
Manage episode 321162429 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies. They discuss six ways to improve the buyer experience: 1. Offering a rewarding trial experience 2. Making demo booking easy with easy calendar access 3. Offering sales assistance (in-addition to product-led nurturing) to reduce friction 4. Being upfront and transparent about pricing 5. Offering flexible pricing options 6. Shortening the sales cycle, and a lot more...
  continue reading

30 episodes

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