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Weaving Creativity into Home Decor with Anuradha Asar | Ep 217
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The Mohua Show is a weekly podcast about everything from business, technology to art and lifestyle, But done and spoken ईमानदारी से
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Mohua Chinappa: https://www.linkedin.com/in/mohua-chinappa/
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Anuradha Asar: http://www.mulberryhomedecor.com/
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Episode Summary:
In this episode, we explore the inspiring journey of Anuradha Assar, the visionary founder of Jigsaw and Mulberry. Starting with a children’s clothing line in the 80s, Anuradha transitioned seamlessly into home decor, establishing Mulberry Home Decor in Hyderabad. Renowned for her unique, handpicked collections, Anuradha’s passion for design and textiles has left an indelible mark.
She shares how her love for decor inspired her to expand into soft furnishings, furniture, and accent pieces. With a focus on Indian craftsmanship, Anuradha collaborates with artisans to create bespoke products, balancing quality and affordability. She discusses the challenges of working with weavers and the importance of reviving traditional crafts. Rejecting fleeting trends, she emphasizes staying true to her design philosophy. For aspiring home decor entrepreneurs, her advice is clear: remain authentic and committed to your vision.
A delightful conversation celebrating creativity, heritage, and craftsmanship!
Chapters:
00:00 - Highlights
01:29 - Introduction
02:33 - Shift from Kids Line to Home Decor
03:20 - Inspiration behind Mulberry Home Decor
04:05 - Customization & Materials as per Customer Needs
08:53 - Design Patterns Used by Anuradha
09:53 - Loyal Customers
10:46 - Collaboration with Weavers
13:15 - Trends in Home Decor
14:19 - Advice for Inspiring Entrepreneurs in Home Decor
16:30 - Future Plans for Mulberry Home Decor
Disclaimer
The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.
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