Branding That Sells: How to Create a Business Identity That Attracts & Converts

The Moxie Movement

Welcome back, beautiful overachievers! In this episode of The Moxie Movement, we’re diving deep into branding that works for business owners like YOU. Not just something that looks pretty, but a brand that speaks, sells, and scales with you. And who better to chat about this than the incredible Jacqui Naughton?

Jacqui is a graphic designer turned branding mentor who gets the reality of building a business and a life at the same time. From a self-employed designer to running a full-scale design studio while raising two children with her husband, Jacqui shares how she evolved her business without losing her sanity and how you can create a brand that truly reflects you.

🔥 Inside This Episode:

✔️ Branding Beyond Pretty: Why your brand is more than colors and fonts. It’s about who you are and who you want to attract.
✔️ Business Growth in Seasons: How Jacqui built a brand that worked for her life not the other way around.
✔️ The Big Branding Mistake: Why showing up as “corporate” when you’re not (or “casual” when you’re polished) costs you the right clients.
✔️ Templates & Design Hacks: How to stop making Canva look like Canva and start making it work for your business.
✔️ Scaling Up with a Team: Why outsourcing (before you feel ready) is the game-changer for business growth.

💡 If you’ve ever felt like branding is an expensive “nice-to-have,” this episode will change your mind. Just like Jacqui changed Sarah’s mind about it before her rebrand. Your brand isn’t just a logo, it’s how people experience your business before they ever work with you. And if that experience is off? You’re leaving money on the table.

🎧 Ready to Listen?

Hit play now, and let’s get you showing up online as the true powerhouse you are.

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➡️ Find Jacqui & Her Work

🚀 Want to build a business that actually fits your life? Book a Moxie Breakthrough Call and let’s get you there. Without the burnout.