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Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Branding Advice That No One Tells You | 068
Manage episode 471224127 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today I’m joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters.
In this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result.
Timestamps:
00:00 Introduction to Branding
00:49 The Kit Rebrand Journey
01:55 Lessons Learned from Rebranding
05:11 Maintaining Brand Equity
06:39 Challenges and Successes
08:25 The Importance of Brand Strategy
12:42 Messaging and Positioning
15:33 Internal Shifts and Bold Actions
18:56 Kit's Self-Belief and Leadership
22:45 Creating Tutorials and Overcoming Roadblocks
24:51 Celebrity Endorsements and Success Stories
25:28 The Impact of a Strong Brand
31:24 Executing a Successful Rebrand
36:27 Dreaming Big and Making It Happen
39:27 Reflecting on Leadership and Growth
43:13 Final Thoughts and Encouragement
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Follow Charli:
Instagram: https://www.instagram.com/charliprangley
LinkedIn: https://www.linkedin.com/in/charliprangley
Twitter: https://twitter.com/charliprangley
YouTube: https://www.youtube.com/user/charlimarietv
Website: https://charlimarie.com
Featured in this episode:
Kit: https://kit.com
Koto (Brand Strategy Partner): https://www.kotoagency.com
Square Black (Development Agency): https://squareblack.com
Tom Brady’s Newsletter: https://www.tombrady.com/newsletter
Morgan Freeman: https://themorganfreeman.com
Highlights:
06:03 – Churn: The Leaky Bucket Challenge
15:05 – Unpacking the 6-Step Direct Sales Flywheel
22:05 – Overcoming Migration Objections with Concierge Setups
29:21 – The Zero-to-One of Personal Branding
36:08 – Scheduling & Measurement: Locking In Daily Priorities
49:20 – Innovating Pricing Strategies for Expansion Revenue
77 episodes
Share
Manage episode 471224127 series 3530384
Content provided by Kit Inc. and Nathan Barry. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kit Inc. and Nathan Barry or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Today I’m joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters.
In this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result.
Timestamps:
00:00 Introduction to Branding
00:49 The Kit Rebrand Journey
01:55 Lessons Learned from Rebranding
05:11 Maintaining Brand Equity
06:39 Challenges and Successes
08:25 The Importance of Brand Strategy
12:42 Messaging and Positioning
15:33 Internal Shifts and Bold Actions
18:56 Kit's Self-Belief and Leadership
22:45 Creating Tutorials and Overcoming Roadblocks
24:51 Celebrity Endorsements and Success Stories
25:28 The Impact of a Strong Brand
31:24 Executing a Successful Rebrand
36:27 Dreaming Big and Making It Happen
39:27 Reflecting on Leadership and Growth
43:13 Final Thoughts and Encouragement
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.
Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Follow Charli:
Instagram: https://www.instagram.com/charliprangley
LinkedIn: https://www.linkedin.com/in/charliprangley
Twitter: https://twitter.com/charliprangley
YouTube: https://www.youtube.com/user/charlimarietv
Website: https://charlimarie.com
Featured in this episode:
Kit: https://kit.com
Koto (Brand Strategy Partner): https://www.kotoagency.com
Square Black (Development Agency): https://squareblack.com
Tom Brady’s Newsletter: https://www.tombrady.com/newsletter
Morgan Freeman: https://themorganfreeman.com
Highlights:
06:03 – Churn: The Leaky Bucket Challenge
15:05 – Unpacking the 6-Step Direct Sales Flywheel
22:05 – Overcoming Migration Objections with Concierge Setups
29:21 – The Zero-to-One of Personal Branding
36:08 – Scheduling & Measurement: Locking In Daily Priorities
49:20 – Innovating Pricing Strategies for Expansion Revenue
77 episodes
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Similar to The Nathan Barry Show
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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