Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Jing Zhang, Global Editor in Chief @ Jing Daily | China's Luxury Consumption Landscape In 2023
Manage episode 381944994 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China.
The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals have given oxygen to bulls and bears alike. On one hand, luxury spending is up, but pressures on the housing market have led to increased savings and less spending on large durables. So what’s really going on, and how can brands adapt?
In this episode, Jing brings her expert insights to the table to shed light on the priorities of Chinese consumers in this new landscape.
Our conversation touches on many topics, beginning with Jing’s unexpected journey into fashion journalism. Jing then shares her assessment of Chinese consumer confidence and how consumer preferences have shifted. We also explore the rise of domestic beauty brands, the gradual recovery of the tourism industry, and the impact of mental health on Chinese consumer trends. Jing offers her insights into the Chinese fashion industry, the repercussions of the pandemic, and the evolving nature of Chinese consumerism.
This episode is a must-listen for anyone interested in understanding Chinese lifestyle and consumer trends.
Topics Discussed and Key Points:
- Chinese consumer confidence in 2023
- Factors influencing consumer confidence
- Winners and losers in China's luxury market for 2023
- Spending and lifestyle trends among young consumers
- The effect of mental health on young consumers
- The emergence of domestic brands and designers
- The pandemic's impact on luxury brands and tourism
- Comparing e-commerce and offline channels in luxury spending
246 episodes
Share
Manage episode 381944994 series 2638833
Content provided by Todd Embley and WPIC Marketing + Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Todd Embley and WPIC Marketing + Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading publication on luxury and fashion trends in China.
The health of the Chinese consumer has been hotly debated throughout 2023—conflicting market signals have given oxygen to bulls and bears alike. On one hand, luxury spending is up, but pressures on the housing market have led to increased savings and less spending on large durables. So what’s really going on, and how can brands adapt?
In this episode, Jing brings her expert insights to the table to shed light on the priorities of Chinese consumers in this new landscape.
Our conversation touches on many topics, beginning with Jing’s unexpected journey into fashion journalism. Jing then shares her assessment of Chinese consumer confidence and how consumer preferences have shifted. We also explore the rise of domestic beauty brands, the gradual recovery of the tourism industry, and the impact of mental health on Chinese consumer trends. Jing offers her insights into the Chinese fashion industry, the repercussions of the pandemic, and the evolving nature of Chinese consumerism.
This episode is a must-listen for anyone interested in understanding Chinese lifestyle and consumer trends.
Topics Discussed and Key Points:
- Chinese consumer confidence in 2023
- Factors influencing consumer confidence
- Winners and losers in China's luxury market for 2023
- Spending and lifestyle trends among young consumers
- The effect of mental health on young consumers
- The emergence of domestic brands and designers
- The pandemic's impact on luxury brands and tourism
- Comparing e-commerce and offline channels in luxury spending
246 episodes
All episodes
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1 Housing, Confidence, and Consumption: China’s Demand-Side Story with Tianchen Xu (Part 2) 56:08
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Play Later Play Later Lists Like LikedIn Part 2 of our interview with EIU economist Tianchen Xu, we turn our focus to the Chinese consumer. Is spending recovering? What’s happening in the housing market? And are the big headline sales events like 618 masking deeper issues in consumer confidence? Tianchen walks us through the mixed signals emerging from China’s domestic economy, from retail sales rebounds to the drag of the property sector. He also explains the broader social and psychological drivers behind current consumption behavior and what he expects for the rest of the year. Discussion Points: The rebound in retail sales and why it may not reflect deep consumer confidence How the housing slowdown continues to weigh on economic psychology The role of savings, youth unemployment, and pandemic aftershocks Local government infrastructure spending vs. private consumption as growth drivers Why we shouldn’t expect a “bazooka” of stimulus—and what slow, steady support may look like…
1 Navigating Growth and Geopolitics: A Mid-Year Outlook on China with Tianchen Xu (Part 1) 58:17
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Play Later Play Later Lists Like LikedIn Part 1 of our conversation with Tianchen Xu, Senior Economist at The Economist Intelligence Unit, we dig into China’s macro performance in the first half of 2025—and what the future may hold. Tianchen analyzes Q1’s headline 5.4% growth, discusses why the London trade truce between the US and China matters, and highlights what Western media narratives often miss when reporting on China’s economy. We also explore how resilient China’s economy really is in the face of renewed US tariffs, whether the truce will hold, and how all of this impacts international brands and investor sentiment. For anyone navigating China’s economic landscape in 2025, this episode offers a level-headed, data-driven perspective. Discussion Points: Why Q1 2025’s 5.4% GDP growth may be more complicated than it looks The London US-China tariff agreement: what it covers and what could unravel How China’s supply chain reconfiguration may insulate it from future tariff shocks What Western media gets wrong about China’s macro fundamentals The role of state-led investment and policy buffers in maintaining growth momentum…
1 Jacob Cooke on 618, China’s Consumer Climate & What Tariffs Mean for Global Brands 23:36
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation , host Todd Embley welcomes back WPIC CEO Jacob Cooke to share insights around two pivotal developments for global consumer brands: the framework trade agreement between the US and China, and China’s massive 618 shopping festival. Jacob breaks down the implications of the new framework agreement between the US and China, explains how tariff policies are shifting brand strategies, and highlights key recommendations for both U.S. and non-U.S. companies looking to grow in the APAC region. He also shares what’s different about this year’s 618 shopping event, how platforms like Taobao and Xiaohongshu are integrating content and commerce, and which product categories are set to win big. If you’re a global brand navigating China’s trade and consumer landscape, this is one episode you don’t want to miss. Discussion Points: The latest updates from Jacob on the ground ahead of 618 Key findings from WPIC’s June 2025 strategic tariff report What the US-China “London Deal” means for cross-border business Why 618 remains a crucial growth moment for international brands How platform integrations (e.g., the Red Cat Plan) are changing the game Growth sectors to watch: beauty, wellness, fashion, and baby care Jacob’s top 3 tips for brands to win during 618…
1 AI, Chips, and Cloud: Kevin Xu on Where China’s Tech is Really Headed 52:12
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation , host Todd Embley sits down with Kevin Xu, founder of the bilingual newsletter Interconnected , which offers sharp analysis on the intersection of technology, investing, and geopolitics between the United States and China. Kevin has become one of the most thoughtful and trusted voices interpreting Chinese tech trends. Together, they explore the evolving AI landscape in China, examining how players like DeepSeek and Alibaba are shaping the race, how export controls are impacting development, and why Kevin believes 2025 could be the year of the “AI RIF.” They also unpack China’s open-source culture, cloud strategy, and what Western analysts continue to get wrong about China’s innovation ecosystem. If you want to understand better the complex forces shaping tech and policy between the world’s two largest economies, this is a must-listen. Listeners should also check out Kevin’s newsletter Interconnected at interconnected.blog . 🔍 Discussion Points What Western analysts often get wrong about China’s tech ecosystem China’s strengths and weaknesses in AI vs. the U.S. Why Kevin believes 2025 may mark the start of “AI-driven layoffs” (AI RIF) DeepSeek’s rise and its open-source implications Why “open vs. closed” is a more useful lens than “US vs. China” in the AI race Alibaba’s AI and Cloud strategy post-reorganization Are U.S. tech export controls helping or hurting long-term AI innovation? Potential “second-order” consequences of chip restrictions Underrated trends in Chinese tech to watch in 2025 What investors and operators should be paying attention to next…
1 Dr. Chui Chui Tan Part 2 | What Spotify, Bumble & Global Brands Get Right (and Wrong) About Cultural Expansion 48:39
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Play Later Play Later Lists Like LikedIn Part 2 of this special episode of The Negotiation , host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global. This episode focuses on practical examples from Chui Chui’s work with global brands, including Spotify and Bumble, and what it really takes to launch successfully in new markets. Chui Chui unpacks how Spotify adapted its product strategy for dozens of international markets using deep local insight, and how Bumble rethought its approach to dating culture when expanding into APAC. She also shares practical advice on timing, market selection, and the right metrics for measuring success in global rollout. For brand owners, operators, and marketers looking to understand what separates global hits from cultural flops, this episode is packed with wisdom and real-world experience. Discussion Points (Part 2): How Chui Chui worked with Spotify to understand local behavior in 45+ countries Cultural and strategic lessons from Bumble’s international expansion Frameworks for deciding when and where to grow globally Common mistakes companies make when entering new markets Metrics and qualitative signals that show cultural adaptation is working Chui Chui’s final advice for companies aiming to expand internationally with care and insight…
1 Global Growth Starts with Culture: Dr. Chui Chui Tan on APAC Expansion and Strategic Insight 50:23
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Play Later Play Later Lists Like LikedIn Part 1 of this two-part episode of The Negotiation , host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy. With over 16 years of experience helping brands like Spotify, Bumble, and Google expand into new markets, Dr. Tan shares how cultural insight—not just translation—can make or break global product launches. This conversation examines how Beyō Global assists companies in developing culturally intelligent expansion strategies that extend far beyond localization. Dr. Tan explains the distinction between localization and culturalization, and how a nuanced understanding of history, social behavior, and consumer psychology can set brands up for success. Tune in to hear her approach to assessing new markets, how global expansion into APAC differs from the West, and why many brands still get cultural strategy wrong. Stay tuned for Part 2 next week, where we dive into case studies with Spotify and Bumble, and explore common pitfalls in global expansion. Discussion Points (Part 1): What led Chui Chui to found Beyō Global, and how her UX background shaped her global mindset The company’s mission and how it helps brands build culturally attuned expansion strategies How culturalization differs from localization—and why that matters in global growth The strategic process Chui Chui uses when assessing a brand’s readiness to expand The importance of historical and behavioral insights in shaping market entry plans Tips for approaching diverse APAC markets and avoiding Western-centric missteps Key differences between growing in APAC vs Western markets and what brands need to adapt…
1 Bringing European Brands to Asia with WPIC’s Director of Growth Emmanuel Poupelle (French Language Episode) 34:14
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Play Later Play Later Lists Like LikedIn this special French-language edition of The Negotiation , we welcome Emmanuel Poupelle , WPIC’s newly appointed Director of Growth , for a conversation hosted by Charles Lavoie , VP of Marketing at WPIC. Emmanuel brings years of on-the-ground experience in China’s retail and e-commerce industry. He has now joined WPIC to help more European brands expand into the dynamic markets of China, Japan, South Korea, and Southeast Asia . In this episode, he shares his unique perspective on how the Asia-Pacific region has evolved, what makes it such a compelling growth opportunity, and why European brands—especially in categories like fashion, beauty, wellness, and home—are particularly well-positioned to thrive. Charles and Emmanuel also discuss the strategic thinking behind WPIC’s expansion across Europe, the cultural and consumer dynamics shaping retail in APAC, and the practical steps European brands should take to succeed. 🎧 Note: This episode is entirely in French. Discussion Points: Emmanuel’s career journey and how it led him to WPIC Why WPIC is doubling down on Europe as a growth region Emmanuel’s experience in China and how the e-commerce landscape has evolved Strategic shifts required for European brands to succeed in APAC Key sectors in China showing promise for European companies What drives the success of European brands in the Chinese market Emerging opportunities in Japan, South Korea, and Southeast Asia WPIC’s support model for international market entry…
In this episode of The Negotiation , host Todd Embley is joined by Mark Kruger, a Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Alberta’s China Institute. Formerly with the Bank of Canada for three decades, Mark now resides in Shanghai and writes regularly for Yicai Global, where he offers clear, data-driven analysis on China’s economy. In today’s episode, Todd and Mark dig into China’s macroeconomic outlook in the wake of proposed new tariffs from Donald Trump and why Mark believes the country’s 5% growth target remains achievable despite external pressure. The conversation explores Mark’s recent columns, including “Is China’s 5 Percent GDP Growth Credible?” He shares insights into the resilience of the Chinese economy, fiscal and monetary policy expectations, consumer confidence trends, and the ongoing property sector adjustment. Mark also weighs in on how Canada should navigate its own economic relationship with China during a time of rising global protectionism. Stay tuned for a sharp, timely conversation with one of the most thoughtful observers of China’s economic evolution. Discussion Points: Why Trump’s tariffs may not derail China’s 5% GDP growth target Signs of strength in China’s Q1 economic data The resilience of Chinese consumer confidence How China’s export profile is becoming more diversified Potential fiscal and monetary responses from Beijing to rising trade tensions The role of infrastructure investment and new manufacturing sectors in bolstering growth The status and long-term management of China’s property sector Canada’s strategic positioning in the context of US-China trade tensions Key risks and tailwinds shaping China’s medium-term economic outlook What foreign businesses should keep in mind when interpreting China’s economic trajectory…
1 The Next China Is Still China: Rui Ma (Part 2) on Tech, Tensions & Transformation 36:58
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Play Later Play Later Lists Like LikedIn Part 2 of our conversation with Rui Ma on The Negotiation podcast, we explore the evolving consumer tech and innovation landscape in China beyond AI. Rui shares her analysis on the rise of local life services, humanoid robotics, and China's dominance in electric vehicles—highlighting the factors propelling growth and the remaining roadblocks. We also zoom out to explore the broader dynamics between the U.S. and China’s tech ecosystems. Rui discusses rising tensions, how media and policy shape U.S. perceptions of Chinese tech, and whether meaningful collaboration is still possible. Finally, Rui reflects on the future of China tech and whether she still believes—as she’s said before—that “the next China is China.” Listen for sharp insights, fresh perspectives, and a grounded look at where things might be headed. Discussion Points : The transformation of China’s consumer tech and local life services landscape China's rise in the EV market and what’s fueling it The state of humanoid robotics in China vs. the U.S. U.S. public and governmental attitudes toward Chinese tech How geopolitical tensions are creating siloed ecosystems The role of Western media in shaping perceptions of Chinese innovation Strategies for fostering cooperation and countering bias Rui’s long-term outlook for China’s tech sector…
1 China’s Consumer Comeback: Jacob Cooke Breaks Down 2024 Consumption Data 19:03
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation , we’re joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies. Jacob walks us through the key insights from WPIC’s latest data report profiling the fastest-growing consumer segments in China’s e-commerce market. Drawing from GMV data across Tmall, JD.com, and Douyin, the report reveals a story of recovery, consumer optimism, and evolving channel strategies. Jacob kicks off with an overview of China’s current consumption environment, highlighting a return of consumer confidence fueled by government stimulus, higher disposable incomes, and a willingness to spend. He then breaks down performance across platforms, noting the rapid rise of Douyin and Xiaohongshu, and explaining how brands should adapt to a more fragmented, omnichannel landscape. We then dive into category-specific insights, from the booming beauty and fashion sectors to the rise of experiential consumption, pet care premiumization, and the ongoing expansion of health and wellness products. Jacob also discusses growth in outdoor and active lifestyle categories, with impressive gains in cycling, hiking, and ski gear. Stay tuned for an insight-packed discussion that challenges the doom-and-gloom narrative and positions China as a dynamic and essential market for global brands. Discussion Points Why consumer confidence is rebounding in China—and what that means for international brands Platform performance: Tmall and JD’s staying power vs. Douyin’s rise in social commerce Xiaohongshu’s triple-digit growth trajectory and strategic role for brand discovery Beauty and fashion trends: science-backed skincare, expressive makeup, men’s grooming The suitcase boom: post-pandemic travel + lifestyle trends = experiential consumption What’s fueling China’s demand for fish oil, vitamin B, and dietary fiber Outdoor gear goes mainstream: cycling, skiing, hiking, and the crossover with fashion Premiumization in pet care: what’s behind the $11.2B market Rising spend in the mother and baby category despite falling birth rates Key takeaways for brands: adopt an omnichannel, data-driven strategy for growth…
In this episode of The Negotiation podcast, host Todd Embley is joined by Rui Ma, a distinguished expert with nearly two decades of experience working in technology and finance in the U.S. and China. Rui provides deep insights into the current landscape of AI, focusing particularly on the competitive dynamics between the U.S. and China. She discusses how geopolitical tensions and export controls have impacted China's AI industry and highlights the resilience and adaptability of Chinese AI firms. Rui shares detailed perspectives on the state of open-source collaboration in China's AI ecosystem compared to the U.S., and explains the significance of emerging players such as DeepSeek. Additionally, she explores the latest AI advancements from major tech giants like Ant Group and Baidu, as well as the rise of innovative startups like Manus. The conversation also touches on practical AI applications within China, guided by Alibaba's strategy of reducing costs and maximizing use cases. Rui concludes with her thoughts on the future of AI in China, offering an insightful outlook on opportunities and challenges ahead. Listeners should stay tuned for Part 2, where Rui will discuss additional key trends shaping the broader tech landscape in China. Discussion Points: · Comparing strengths and weaknesses in the U.S.-China AI race · Impact of U.S. export controls on China's AI sector · Open-source collaboration differences between China and the U.S. · DeepSeek’s rise and its impact on China's AI landscape · Recent AI advancements from Ant Group and Baidu · Emerging key players in China's AI industry, including Manus · AI application trends in China driven by cost reduction and practical utility · Rui Ma's outlook on China's AI future…
1 From Shanghai to Hokkaido: Skiing Across APAC with Justin Downes 35:34
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Play Later Play Later Lists Like LikedJustin Downes returns to The Negotiation podcast to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan. With a career dedicated to advancing winter sports in Asia, Justin has been instrumental in the infrastructural development of ski resorts in China, contributing significantly to the country’s readiness for the 2022 Winter Olympics. In this episode, Justin provides an overview of the performance of the skiing season in China, talks about the world's largest indoor skiing resort in Shanghai, and compares the ski markets of China and Japan. Discussion Points: Overview of Axis Leisure Management and its impact on skiing in China. Performance insights from the recent ski season in China. Details on the world's largest indoor skiing resort in Shanghai and its significance in the growth of the industry. The influence of the Asian Winter Games on the popularization of winter sports in China and other Asian countries. Assessment of China as a mature or emerging skiing market. Comparisons between the skiing industries in China and Japan, highlighting unique aspects and challenges in both markets.…
1 Peter Park on Growing Australian Brands in APAC 42:11
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-commerce landscape. Peter delves into his professional journey, his role at WPIC, and why the firm is an excellent partner for Australian consumer brands, especially in the F&B and health supplements sectors. He shares his insights on the rising trends in these categories. He highlights the untapped potential in markets like South Korea and Vietnam, discussing strategies for Australian brands to make impactful entries into these markets. Additionally, Peter spices up the conversation with an intriguing discussion about the whisky market across APAC. Discussion Points: Peter's professional background and his recent transition to WPIC. The role of WPIC in bolstering Australian consumer brands in the APAC region. Emerging trends in the F&B and health supplements sectors across APAC. Detailed exploration of South Korea as an underrated market for Australian brands. Opportunities for Australian brands in Vietnam and strategies for market entry. The growing popularity of whisky across APAC and its potential as a market for Australian exporters.…
1 Joe Mazur: Analyzing U.S.-China Relations Under Trump's Second Term 35:23
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley speaks with Joe Mazur, Senior Analyst at Trivium China, on the complexities of the U.S.-China relationship in the early days of the second Trump administration. Joe offers a comprehensive overview of the trade measures implemented by the U.S. since Donald Trump's re-election. He analyzes the motives behind the tariffs and their potential to escalate into more aggressive actions. He also analyzes China’s response to U.S. tariffs, which included a series of non-reciprocal measures. Joe explains their strategic significance and implications for future negotiations. The conversation also touches on recent U.S. restrictions in the semiconductor industry, highlighting the critical role this sector plays in the broader technological conflict between the U.S. and China and the closure of the de minimis exemption for Chinese goods. Listeners will gain a comprehensive understanding of the current state and potential future of US-China economic relations, the strategic motivations behind recent policies, and the implications for companies from various sectors. Discussion Points: Overview of U.S. trade measures since Trump's reelection and their strategic underpinnings. Analysis of China's non-reciprocal countermeasures and their potential strategic goals. Impact of U.S. policies on the critical semiconductor industry and the broader tech conflict. Insights into the closure of the de minimis exemption for Chinese goods and its significance. Discussion on the brief suspension of Chinese packages by the U.S. Postal Service and its implications.…
In this episode of The Negotiation podcast, Todd Embley has a captivating conversation with Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China. Elyse shares her extensive experience and insights into the unique landscape of social media and influencer engagement in China, highlighting the intricacies of platforms like RedNote (Xiaohongshu) and Douyin. The discussion opens with Elyse recounting her journey and how she became deeply involved with China, setting the stage for her dive into the digital marketing landscape there. She breaks down the major platforms used for influencer marketing, comparing them to their Western counterparts, and dives deep into the particularities of RED and Douyin, explaining their specific features and the demographics they appeal to. Elyse discusses the financial aspects of engaging with influencers, including the costs associated with different types of content creation, such as live streaming. She clarifies the distinctions between Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) and offers advice on how brands can select the right influencers to maximize the success of their marketing campaigns. Notably, Elyse touches on the latest trends in influencer marketing within China and provides her perspective on the future of international brands in the Chinese market amidst US-China tensions. This episode is a must-listen for anyone looking to understand the evolving dynamics of influencer marketing in China and how to navigate this complex but rewarding space effectively. Discussion Points: Elyse's personal journey and initial engagement with China. Detailed analysis of major Chinese platforms for influencer marketing. Specific features and demographics of RED and Douyin. Cost considerations in influencer engagements. Differences and impacts of KOLs versus KOCs. Strategies for selecting the right influencers for marketing campaigns. Emerging trends in the influencer marketing sector in China. Future outlook for international brands in the Chinese market.…
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The Negotiation
1 Martech in China and How To Advertise on RedNote with David Nottingham 33:03
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Play Later Play Later Lists Like LikedIn this episode of the Negotiation Podcast, Todd Embley interviews David Nottingham, the EU General Manager for IPinYou, a leading Chinese martech company. David shares his journey from Southeast Asia to the ad tech world, discussing the unique challenges and opportunities within the Chinese digital ecosystem. He explains the workings of IPinYou, its proprietary technology, and how it compares to Western ad tech platforms. The conversation delves into the paid media landscape in China, the importance of audience data, and the rise of platforms like Xiao Hongxu. David also highlights the competitive nature of advertising in China and the regulatory environment that shapes the industry. Takeaways David Nottingham has been with IPNU for seven years, leveraging his background in Southeast Asia. IPNU is a leading Chinese ad tech company with proprietary technology for media buying. The Chinese digital ecosystem is closed, requiring tailored ad tech solutions. Western companies face challenges entering the Chinese market due to regulations. Audience targeting in China relies heavily on device IDs rather than cookies. Xiao Hongxu has gained popularity as a social commerce platform in China. The competitive landscape in Chinese advertising requires unique data strategies. Walled gardens in China limit cross-platform advertising opportunities. The Chinese government is regulating super apps to reduce their market power. Understanding the nuances of the Chinese market is crucial for successful advertising.…
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1 From TikTok to Red Note, The Great Social Media Migration with Olivia Plotnick 41:10
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social. Today, they dive into the explosion of Xiaohongshu, or “Red Note”, in the United States because of the impending ban of TikTok. Olivia begins with a detailed overview of the current buzz surrounding "Red Note”, explaining why TikTok users are flocking to this app amidst concerns over the potential ban in the U.S. She explains the unique features of the platform and highlights the nature of interactions between American and Chinese users on the platform. Olivia shares amusing trends emerging from these interactions and comments on their significance against the backdrop of current geopolitical tensions. The discussion also explores the challenges Xiaohongshu faces as it navigates its newfound popularity in the U.S., including the complex decisions the platform must make to manage this surge. Olivia provides insights into how both Chinese and international brands might benefit from this trend, the scale of American user adoption, and the sustainability of this growth. Discussion Points: Overview and unique aspects of Xiaohongshu ("Red Note"). The explosion of Red Note in the U.S. due to the potential TikTok ban. The dynamics between American and Chinese users on the platform. Challenges for Xiaohongshu amid increased U.S. user activity. Brand strategies in response to the platform's rising popularity. Long-term implications for Xiaohongshu’s growth and user engagement.…
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The Negotiation
1 Cynthia Dearin On How To Take Your Brand Global 52:15
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation Podcast, Todd Embley interviews Cynthia Dearin, founder of Dearin and Associates, who shares her unique career journey from diplomat to management consultant. She discusses the importance of global expansion for businesses, the services offered by her company, and the consumer sectors in Australia that are poised for success overseas. Cynthia emphasizes the need for expert guidance in internationalization and identifies promising growth markets for Australian companies. Todd and Cynthia also discuss the complexities and opportunities of international business expansion, particularly in the APAC region. They explore market dynamics, consumer expectations, and the importance of thorough market research. Cynthia outlines a strategic blueprint for successful international expansion, emphasizing the need to understand local markets, cultural nuances, and regulatory requirements. The discussion also highlights common challenges brands face entering new markets and the critical role of data-driven decision-making in overcoming these obstacles. Takeaways Cynthia's journey from diplomat to consultant highlights the importance of adaptability. Global expansion can significantly increase a company's revenue and profitability. Expertise in international markets is crucial for successful expansion. Australian products are perceived as high quality and trustworthy in overseas markets. Cynthia's company helps businesses create international strategies and navigate global markets. Understanding cultural differences is key to successful marketing abroad. Consumer sectors like food, fashion, and skincare have great potential for Australian exports. Market analysis can help businesses identify the best growth opportunities. The importance of storytelling in marketing Australian products overseas. Companies should focus on markets with overlapping opportunities, risk, and profitability. This is a big, chunky market that is perceived as difficult. You have to twin market size with profitability. Consumer expectations in China are very high. Same-day delivery is a recent thing in Australia. You can't just drift through international expansion. Understanding the ideal client is crucial. Market research should not be based on guesswork. Compliance with local regulations is essential. Pricing strategy must consider the entire value chain. Cultural understanding is key to successful marketing.…
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The Negotiation
1 Unlocking Japan: E-Commerce Strategies and Insights with WPIC’s Anton Lapunov 59:46
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley sits down with Anton Lapunov, WPIC’s Key Account Manager and Strategy Lead for Japan. Anton shares his extensive experience and insights into the unique aspects of Japan's e-commerce landscape—and offers strategic advice for brands looking to enter this lucrative market. Anton begins by detailing his journey from China to Japan. He provides a comprehensive overview of Japan’s e-commerce ecosystem, highlighting the major platforms, market penetration rates, and consumer expectations around delivery times which differ significantly from those in the West and China. The discussion shifts to comparing Rakuten with major Western and Chinese platforms like Amazon, Temu, Tmall, and JD.com, outlining key operational and strategic differences. Anton also draws on his experience in China to compare and contrast the e-commerce environments in China and Japan, noting cultural and logistical nuances. Further, Anton discusses emerging product categories that WPIC focuses on within the Japanese market and explores the extent to which social commerce and live-streaming have caught on in Japan. He outlines the main digital marketing channels that effectively drive e-commerce sales and brand awareness in Japan. To conclude, Anton lays out a strategic blueprint for foreign brands aiming to enter the Japanese market and highlights current trends and future opportunities within this diverse e-commerce landscape. Discussion Points: Anton Lapunov's career transition from China to Japan and his role in shaping e-commerce strategies. Detailed analysis of Japan's e-commerce landscape, including key players and consumer behaviors. Comparison of Japanese e-commerce platforms with those in the West and China. The rise of social commerce and digital marketing trends in Japan. Strategic entry points and growth opportunities for foreign brands in the Japanese market.…
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The Negotiation
1 Navigating China's Health Products Market with Jeff Crowther 1:00:44
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, Todd Embley talks with Jeff Crowther, Executive Director of the Health Products Association - China (HPA-China). Jeff shares his insights into the dynamic world of dietary supplements and nutritional ingredients in China, providing a deeper understanding of the market's growth, consumer trends, and regulatory landscape. Jeff begins by recounting his journey from the US to China, detailing how his passion for studying China and health products turned into a career that led him to his current role at HPA-China. He discusses the mission of HPA-China and its efforts to foster the growth of the health products industry within the region. The discussion then moves to an overview of China’s natural health products market, highlighting why it is one of the fastest-growing sectors. Jeff identifies key consumer trends, such as increasing health awareness and the rising demand for natural and safe supplements, which are driving the market. Jeff also addresses the regulatory challenges that foreign brands face when entering the Chinese market and offers valuable insights into leveraging cross-border e-commerce as an effective market entry strategy. This channel allows international brands to bypass many traditional regulatory hurdles, making it an attractive option for new entrants. Discussion Points: Jeff Crowther's career trajectory and his role in bridging the gap between international health product companies and the Chinese market. An overview of the natural health products market in China and the factors contributing to its rapid growth. Consumer trends that are shaping the demand for dietary supplements in China. The challenges international brands face with China’s regulatory environment. The strategic advantage of using cross-border e-commerce to enter the Chinese market.…
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The Negotiation
1 Jacob Cooke on China's Singles Day Shopping Festival 18:53
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss the evolution of Singles Day, its performance in 2024, innovations in e-commerce, logistics challenges, and the competitive landscape of e-commerce platforms in China. Jacob shares insights on consumer behavior, marketing strategies, and the future of sales events in the region. Takeaways Singles Day has evolved into a major shopping festival. 2024 saw a 16% increase in sales compared to last year. Collectibles and premium products gained popularity this year. Alibaba made significant changes to support brands. China's e-commerce relies heavily on direct bank payments, not credit cards. Logistics during Singles Day has improved with a multi-day approach. Alibaba and JD dominate the Singles Day market. Consumer behavior is shifting towards higher-quality products. Future sales events include 12-12 and Women's Day in March. The competitive landscape is adapting with innovative strategies.…
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The Negotiation
1 China Ecommerce Strategies for Australian and New Zealand Brands, with Pier Smulders 42:58
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation, Todd Embley interviews Pier Smulders, a digital and e-commerce expert with extensive experience in the Chinese market. They discuss the evolving landscape of e-commerce, particularly focusing on the opportunities for Australian and New Zealand brands in China and Southeast Asia. Pier shares insights on the importance of e-commerce as a channel, the cultural differences in consumer behavior, and the necessity of having a solid partner when entering new markets. The conversation also touches on Alibaba's diverse business model and its competitive strategies in the global market. Takeaways China is the most important export market for Australia and New Zealand. E-commerce is essential for reaching a vast customer base in China. Cultural differences significantly impact e-commerce strategies. Partner selection is crucial for success in new markets. Brands must be adaptable to the fast-evolving Chinese market. Cross-border e-commerce offers unique opportunities for foreign brands. Shopping in China is often seen as a form of entertainment. Southeast Asia presents a viable expansion opportunity for brands familiar with China. Learning from competitors can provide valuable insights for market entry. Consumer choice is enhanced by increased competition in the e-commerce space. Sound Bites "China is for both countries by far the most important export market." "Shopping is entertainment and entertainment is shopping in China." "You have to be much more nimble and change all the time." "Alibaba is better off empowering its retail partners." "Consumer choice becomes really important." "China evolves faster than many other markets." "Partner selection is so important." "You need a good partner to navigate the complexities."…
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The Negotiation
1 APAC Expansion Lessons from Footwear Industry Veteran, Ken Daley of Joybees Footwear 39:59
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his experiences with various brands and the lessons learned along the way. He emphasizes the importance of digital innovation, customer experience, and personalization in today's market, particularly when expanding into the APAC region. Ken also highlights the unique challenges the footwear industry faces, including sizing and return rates, and offers valuable advice for brands looking to grow internationally. Takeaways Think global, act local is essential for international success. Personalization enhances customer loyalty and emotional connection. Digital marketing investment is crucial for brand visibility. Understanding cultural nuances is key when entering new markets. Building a reliable supply chain is a significant challenge. Customer experience should be prioritized to build brand loyalty. Automation can help deliver relevant customer experiences. The digital landscape in APAC is a trendsetter for global e-commerce. Social commerce is becoming increasingly important in the U.S. Patience and persistence are vital for success in APAC.…
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The Negotiation
1 Unlocking the APAC Nutraceutical Market with Daniel Mabey 39:40
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly growing nutraceutical industry within the Asia-Pacific region, focusing on current market trends, the importance of third-party certification, and the evolving dynamics of dietary supplements influenced by an aging population, rising health consciousness, and digital platforms. Daniel begins by discussing the role and upcoming events of the UNPA, setting the stage for a deep dive into how demographic shifts, consumer health consciousness, and digital platforms are shaping the demand for dietary supplements in APAC. He explains the critical role of third-party certification in building consumer trust and facilitating market entry for new brands. The conversation covers the specific market characteristics of China, Japan, and South Korea, highlighting how each country's unique regulatory and consumer environment affects the strategy of dietary supplement brands. Daniel also touches on the burgeoning opportunities in Southeast Asian markets like Vietnam, Thailand, and Indonesia. Further, he emphasizes the significance of e-commerce and digital sales channels in these regions, offering strategic advice for US brands aiming to penetrate these markets effectively. Discussion Points: Overview of the United Natural Products Alliance and its activities in APAC. Trends driving the demand for dietary supplements in the Asia-Pacific region. The impact of demographic trends on the market. E-commerce influence on market dynamics in major APAC countries. Strategic advice for navigating regulatory challenges and localizing products in APAC markets.…
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The Negotiation
1 China E-Commerce Strategies for UK Brands with Antoaneta Becker 35:13
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape. Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic importance for UK brands, and the latest trends influencing China’s consumer economy. Antoaneta delves into China's e-commerce sector, contrasting China’s ecosystem with the UK's digital marketplaces, and identifies high-growth consumer sectors that UK brands can capitalize on. Antoaneta also provides her perspective on whether British brands should emphasize their national identity in the Chinese market. Finally, she addresses common challenges UK brands encounter in China and offers strategic advice for navigating these complexities successfully. Discussion Points: Antoaneta Becker’s career path and role at the China-Britain Business Council. Detailed insights into the China Consumer 2024 event, including its agenda and expected outcomes for UK brands. Current trends and growth sectors in China’s e-commerce landscape. The strategic advantage of British identity in the Chinese market. Challenges faced by UK brands in China and strategies to overcome them.…
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The Negotiation
1 Mike Todd's Blueprint for Australian Brands Going Global 46:18
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into APAC markets. Mike shares invaluable insights from his experiences with major brands like Hunter, Swims, Uggs, and Mizuno and discusses the strategies that led to their success in these competitive regions. Starting with exploring his strategic approach for each brand, Mike delves into the APAC region's unique market dynamics and consumer behaviors that influenced his tactics. He also talks about the inception and growth of his proprietary brand, providing a firsthand look at the challenges and rewards of building a brand from the ground up. As a Senior Advisor at Dearin & Associates, Mike outlines his role in assisting companies to navigate the complexities of international expansion. He highlights common pitfalls to avoid and offers tailored advice for Australian brands considering entering or expanding within the Chinese market and other international arenas. The conversation wraps up with Mike’s forecast for the future, pinpointing sectors and markets that present lucrative opportunities for Australian brands aiming to go global. His advice is a must-listen for anyone looking to understand the intricacies of international brand expansion.…
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The Negotiation
1 Marlene Sharp On The Rising Popularity Of East-Asian Entertainment Franchises 37:49
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout her career with LEVEL-5 abby and Sega of America, Marlene tackled the unique challenges of adapting Japanese franchises for global audiences. Now leading Pink Poodle Productions, she utilizes her extensive experience to provide specialized services for IP franchises that span the Asian and North American entertainment markets. During the discussion, Marlene addresses the evolving landscape of international entertainment, emphasizing the rising influence of Japanese, Korean, and Chinese franchises in the West. Discussion Points · Marlene’s transition from working in traditional entertainment roles to specializing in Asian media properties. · Challenges of adapting Japanese game franchises for global markets. · The role of cultural considerations in international entertainment. · Services offered by Pink Poodle Productions and their relevance to Asian markets. · Differences in collaboration styles between Japanese and Korean partners. · The evolving influence of Asian content in Western entertainment. · Advice for navigating cross-cultural boundaries in the entertainment industry. · Future projects and new markets of interest in Asia.…
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The Negotiation
1 Darren Touch on the Future of Canada-China Relations 32:48
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at Tsinghua University. He shares his insights on the current state of Canada-China relations and the necessary steps to strengthen the relationship. Touch emphasizes the importance of people-to-people exchanges, educational programs, and language proficiency in building a new generation of leaders well-versed in China affairs. He also highlights the challenges of binary thinking and the opportunities for Canadians to gain hands-on experience in China and other parts of the world. Enjoy! Key Points: Developing a nuanced understanding of China is crucial for building a balanced and informed approach to Canada's strategy towards China. People-to-people exchanges and educational programs are key to strengthening the Canada-China relationship. Language proficiency and hands-on experience in China are valuable competencies for future leaders in international policy and diplomacy. Challenges include binary thinking and the need to overcome biases and stereotypes about China. Opportunities lie in expanding educational programs and encouraging Canadians to gain international experience. Leaving one's comfort zone and experiencing different cultures and perspectives is essential for personal and professional growth.…
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The Negotiation
1 Olympic Recap: Team China's Performance in Paris with Mark Dreyer 37:39
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of China's overall performance at the Paris 2024 Olympics, looking at how China fared in the medal tally and significant victories and storylines. One topic explored in depth is Zheng Qinwen’s gold medal victory in women’s tennis. Mark also addresses the controversies that clouded China's swimming successes, including Pan Zhanle’s world record in the 100-metre freestyle. The conversation shifts to the societal impact of sports, examining the treatment of athletes as celebrities in China and the governmental steps taken to manage public obsession with star athletes. Moreover, Mark touches upon other intriguing sports developments within China, including the influence and challenges faced by North American sports leagues operating in the Chinese market. This episode is tailored for listeners eager to understand the nuances of China's evolving sports landscape and the broader implications for international sports dynamics. Discussion Points: China's Olympic Performance : Evaluating the significance of the Paris 2024 Olympics for China and the emphasis on gold medals. Highlight on Zheng Qinwen : Discussing the impact of her gold medal win on China's sports scene. Controversies in Swimming : Analyzing the issues surrounding high-profile Chinese swimmers and their implications. Celebrity Culture in Sports : Exploring the phenomenon of athletes as celebrities and the social dynamics it creates. Broader Sports Developments : Delving into the presence and challenges of North American sports leagues in China.…
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The Negotiation
1 Ed Sander Part 2 | A Deep-Dive Into Alibaba, JD, Douyin, and Little Red Book 48:09
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Play Later Play Later Lists Like LikedIn this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Alibaba and JD.com and dives into emerging platforms like Douyin and Little Red Book. The episode begins with a discussion on Alibaba and JD.com, traditional giants in the Chinese e-commerce space. Ed analyzes how these companies are adapting to changes in consumer behavior and technological advancements. He specifically touches on Alibaba's "user-first" strategy and its implications for Taobao and Tmall's performance this year. Shifting focus to Alibaba's grocery arm, Hema, Ed explains why this segment of Alibaba fascinates him due to its innovative integration of online and offline retail, which significantly enhances the consumer shopping experience. The conversation then pivots to Douyin, the Chinese counterpart of TikTok, which has successfully morphed into a robust e-commerce platform. Ed discusses the reasons behind Douyin's e-commerce success and offers strategic advice for brands considering launching a store on the platform. Additionally, Ed assesses the potential of Little Red Book (Xiaohongshu) as an e-commerce platform built on top of its social media roots, exploring its unique position in the market. The episode also delves into the intense competition in local services in China, identifying key players and analyzing who is leading and why. Finally, Ed highlights other exciting trends in China's digital space that are shaping the future of e-commerce and digital interaction in one of the world's most vibrant markets. Discussion Points: The adaptation of Alibaba and JD.com in the evolving e-commerce landscape. Analysis of Alibaba’s "user-first" strategy and its impact. Insights into Hema’s role within Alibaba’s ecosystem. Douyin’s rise as a formidable e-commerce platform. The potential of Little Red Book as an e-commerce site. Overview of the competitive local services market in China. Emerging trends in China's digital space that are reshaping the industry.…
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The Negotiation
1 Ed Sander Part 1 | The Meteoric Rise of Pinduoduo and Temu 51:32
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discussing the innovative business strategies, such as group buying and aggressive discounting, that have propelled Pinduoduo to immense success within China. He then shifts focus to Temu, PDD Holdings’ ambitious cross-border platform, explaining its business model and why it has rapidly emerged as a formidable contender in the global e-commerce arena, potentially rivaling giants like Amazon. Ed addresses common misconceptions about Temu, providing clarity on its operational strategies and market positioning. He also explains the "semi-managed" model, highlighting its significance in Temu's operational framework and its impact on international e-commerce dynamics. Additionally, Ed discusses his upcoming study trip to China with Kaiser Kuo, inviting listeners to gain first-hand experience and deeper understanding of China's tech landscape. Discussion Points: The rise of Pinduoduo in China: strategies and business model. Introduction to Temu and its success factors. Misconceptions about Temu and its comparison with Amazon. Explanation of the "semi-managed" model and its importance.…
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The Negotiation
1 Crafting Digital Brand Esperiences in APAC, with Jason Ang 42:31
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strategic nuances of marketing in APAC. Jason begins by sharing his current location and the exciting developments at CONTEN.T, including their latest project, Superfan, designed to enhance brand engagement. He explains what a mobile-first digital experience entails for brands operating in China and Southeast Asia, emphasizing how the mobile-centric culture has influenced their marketing strategies. Drawing from his experiences with iconic brands like Tommy Hilfiger and Ralph Lauren, Jason discusses the specific challenges of adapting these well-known brands for the diverse APAC market. He then shifts focus to the significance of Gen Z consumers in these regions, describing them as pivotal to current and future market strategies due to their purchasing power and trend-setting abilities. The conversation further explores the types of content that resonate with Gen Z, their shopping preferences, and the lifestyle trends influencing their consumption behaviors. Jason highlights emerging product categories and how these shifts are impacting both online and offline retail. Moreover, Jason discusses the critical importance of integrating digital and real-world experiences to create compelling brand narratives in APAC. He concludes with three essential pieces of advice for brands aiming to make a mark in the Chinese market, particularly those looking to captivate the Gen Z demographic. Discussion Points: Introduction and current projects at CONTEN.T. Mobile-first digital experiences in China and Southeast Asia. Challenges faced while adapting Western brands for the APAC market. The importance of Gen Z consumers in APAC. Effective content strategies for engaging Gen Z. Shopping trends and lifestyle changes among Gen Z in China and Southeast Asia. The significance of blending digital with physical brand experiences. Key strategies for new brands entering the Chinese market.…
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The Negotiation
1 Unpacking New Trends in Australia-China Relations with Dr. Benjamin Herscovitch 39:24
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into recent developments and future prospects. The discussion begins with Dr. Herscovitch sharing his background as a China scholar and detailing his current research focuses. This sets the stage for a timely analysis of Chinese Premier Li Qiang's recent visit to Australia. Dr. Herscovitch explains the significance of this visit and shares key takeaways, highlighting its impact on diplomatic and trade relations between the two nations. The conversation then shifts to the broader theme of the warming relations between Australia and China. Dr. Herscovitch offers his analysis of the current state of this bilateral relationship, discussing both the positive trends and the challenges that remain. He provides a forecast for the next year, giving listeners a sense of what to expect regarding diplomatic and economic engagements. Further, Dr. Herscovitch comments on the recent lifting of wine tariffs and discusses other sectors still affected by trade actions. Lastly, he explores the main growth opportunities for Australian companies in China, considering the evolving political and economic landscape. Discussion Points: Dr. Herscovitch's research and background in China studies. Significance and outcomes of Premier Li Qiang’s visit to Australia. Current state and future prospects of Australia-China relations. Analysis of the lifting of wine tariffs and ongoing trade challenges. Growth opportunities for Australian businesses in China’s market.…
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The Negotiation
1 How Santander Navigator is Helping British Brands Grow in APAC, with Alex Phillips 35:51
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other Asian markets. The conversation kicks off with Alex discussing his current location and his role in the ongoing China Business Roadshow in the UK, which aims to strengthen ties between UK and Chinese businesses. Alex then delves into his personal journey, sharing what sparked his interest in China and the path that led him to his current position at Santander UK. Alex introduces the audience to the Santander Navigator platform, explaining how it supports companies in accessing international markets and what specific services Santander provides to facilitate global business expansion. He highlights the sectors where UK companies are currently thriving in China, discusses areas with significant growth potential, and outlines the challenges faced by foreign businesses in the Chinese market. Focusing on consumer brands, Alex explains why British brands resonate well with Chinese consumers and which sectors are particularly successful. He offers practical advice for mid-sized British brands considering exporting to China, detailing the crucial steps they should take in the initial months of entering the market. Lastly, Alex expands the discussion to other promising export markets outside of China, providing insights on opportunities for British companies looking to broaden their international presence. Discussion Points: Alex Phillips' role in fostering UK-China business relations. Insights from the China Business Roadshow in the UK. Overview of the Santander Navigator platform and its benefits for businesses. Successful sectors for UK companies in China and potential growth areas. Challenges faced by British businesses in the Chinese market. Success factors for British consumer brands in China. Strategic advice for British brands exporting to China. Promising export markets for British companies beyond China.…
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The Negotiation
1 Zarina Kanji on Leading WPIC in Europe, Growing UK and European Brands in APAC 31:35
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina recounting her career journey, including her lengthy stint at Alibaba, detailing the experiences that shaped her expertise in Asian e-commerce and her strategic vision for WPIC’s expansion in the UK and Europe. She discusses the motivations behind her decision to join WPIC and what her appointment signifies for the company's global strategy moving forward. Zarina provides an in-depth analysis of how China’s e-commerce landscape has transformed over the years and offers actionable strategies that brands can adopt to thrive in this dynamic market. She highlights the consumer sectors with the most promise for UK and European brands, emphasizing the lifestyle and economic changes driving these opportunities. The discussion also touches on the reasons behind the success of British brands in China, exploring cultural appeal and market strategies that resonate with Chinese consumers. Zarina’s insights extend beyond China, as she reflects on her experiences in Southeast Asia and shares her optimism about the e-commerce potential in other APAC markets. This broader perspective influenced her decision to join WPIC and shapes her approach to navigating the challenges and opportunities in these regions. Discussion Points: Zarina Kanji’s career trajectory and her role at WPIC. Changes in China’s e-commerce landscape and strategic responses for brands. Promising consumer sectors for UK and European brands in China. The success factors behind British brands in the Chinese market. The potential of e-commerce in Southeast Asia and its influence on Zarina’s career.…
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The Negotiation
1 How Norway's Fjorda Made a Splash in China's Supplement Market with Co-founder and CEO Maren Steinnes 32:23
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the broader implications for international brands in the APAC region. Maren begins by introducing the origins of Fjorda, explaining how the unique aspects of Norwegian culture and natural resources inspired the creation of a supplement brand tailored for the health-conscious Chinese consumer. She delves into how Fjorda utilized comprehensive market research and e-commerce data to develop and refine their hero products, which are specially designed to meet the preferences and needs of their target market. The discussion also covers the unexpected insights gained from their market research, which significantly influenced Fjorda’s product formulation and marketing strategies. Maren outlines Fjorda's multi-faceted go-to-market strategy, highlighting how the brand initially selected and then expanded beyond specific sales and marketing channels to increase its reach and visibility. Maren recounts a recent successful live-streaming campaign, providing insights into the effective tactics employed and the impact of transitioning from a single-channel to a multi-channel selling approach. She candidly discusses the challenges faced while introducing Fjorda to the competitive Chinese e-commerce landscape and shares key lessons that could benefit other brands considering similar market entries. Looking to the future, Maren discusses Fjorda’s expansion plans within the APAC region, identifying key markets and outlining how the brand intends to adapt its products and strategies to cater to varying consumer behaviors and preferences across different cultures. Discussion Points: The inspiration and cultural integration behind Fjorda’s product line. Utilization of Chinese e-commerce trends and data in product development. Strategic decisions in marketing and channel selection for entering the Chinese market. Challenges of launching a foreign brand in China and strategies to overcome them. Multi-channel expansion and its effects on brand growth and consumer reach. Future plans for Fjorda in the APAC region and strategies for market adaptation.…
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The Negotiation
1 Loud Quitting and Quiet Luxury, Ralph Lauren and Chanel Earnings, Miniso and Florasis Expansion, and China's Fashion Trends with Jing Daily's Julienna Law 45:22
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Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and what currently excites her in this field. They delve into her recent reporting, starting with Ralph Lauren's impressive sales growth in the APAC region, particularly in China. Julienna analyzes what this success reveals about current style preferences among Chinese consumers and how Ralph Lauren is effectively utilizing social commerce platforms like Xiaohongshu to boost its market presence. The discussion then turns to Chanel's strong performance, with Julienna outlining the key factors that contributed to their success. The conversation shifts to the broader luxury market landscape in China, exploring whether luxury brands are struggling and strategies that could lead to success in this complex environment. Julienna also shares insights from her pieces on office fashion trends and the phenomenon of 'loud quitting' in China, reflecting on how these trends indicate young Chinese professionals' attitudes toward their jobs and how these attitudes are influencing fashion. Further, the podcast explores the global expansion of Chinese brands, with specific examples of Florasis opening a store in Paris and Miniso's growing popularity among American Gen Z consumers. This leads to a broader discussion on the cultural and value convergence between young Chinese and Americans, spurred by brands like Ralph Lauren and Miniso. Lastly, Julienna discusses the latest trends in travel and travel-related spending among Chinese consumers, especially post-pandemic, and touches on the relevance of shopping festivals like the 6/18 festival in today's consumer culture. Discussion Points: Julienna Law’s path to China-focused journalism. Analysis of Ralph Lauren’s growth in China and its marketing strategies. Factors behind Chanel’s recent success in the Chinese market. Current state of the luxury market in China and strategies for brand success. Reflections on office fashion trends and the concept of 'loud quitting'. Examination of Chinese brands like Florasis and Miniso succeeding internationally. Cultural convergence in consumer values between China and the US. Trends in travel and spending among Chinese consumers. The ongoing relevance of major shopping festivals like 6/18.…
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The Negotiation
1 Mastering Marketing On Xiaohongxu (Little Red Book), with Olivia Plotnick, Founder of Wai China 57:53
57:53 Play Later Play Later Lists Like Liked57:53
Play Later Play Later Lists Like LikedIn this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends and platforms shaping the Chinese market. Olivia kicks off the discussion by updating listeners on the shifts in consumer behavior and the emergence of new marketing platforms. The conversation zooms in on Xiaohongshu, a platform that, while hugely popular in China, remains relatively unknown to many Western audiences. Olivia explains what Xiaohongshu is, detailing its features, interface, user base, and its unique position in the social media landscape. She discusses the impact of Xiaohongshu on users' lives, particularly how it influences shopping behaviors and lifestyle choices. Olivia provides valuable insights into how brands are successfully leveraging Xiaohongshu, offering practical tips for marketers looking to engage with this platform. She also clarifies the difference between Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), and discusses which product categories thrive on Xiaohongshu. Highlighting recent successful campaigns, Olivia points out innovative strategies that brands have employed on Xiaohongshu. She also explores current lifestyle trends that are gaining traction on the platform, like "Citywalk," and their broader implications for consumer engagement. Lastly, Olivia addresses the buzz around the 6/18 shopping festival, providing her perspective on whether these large-scale promotional events still resonate with consumers in a rapidly changing retail environment. Discussion Points: Updates on China's digital consumption landscape since 2020. An in-depth look at Xiaohongshu: features, user base, and market position. The influence of Xiaohongshu on consumer behavior and lifestyle. Effective strategies for brands using Xiaohongshu and tips for new entrants. The distinction between KOLs and KOCs on social platforms. Product categories that are well-suited for marketing on Xiaohongshu. Analysis of recent standout brand campaigns on Xiaohongshu. Emerging lifestyle trends on Xiaohongshu and their impact on marketing. The relevance of shopping festivals like 6/18 in today’s consumer market.…
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The Negotiation
1 The Pulse of US-China Relations, The Potential Impact of the Upcoming US Election, and Strategies for MNCs to Mitigate Geopolitical Risk, with Joe Mazur of Trivium China 36:47
36:47 Play Later Play Later Lists Like Liked36:47
Play Later Play Later Lists Like LikedIn this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, as well as the economic landscape in China. Joe begins by discussing the latest tariffs imposed by the US on China, placing them within the context of recent trade actions and the broader trade relationship between the two superpowers. He explores the potential implications of future US presidential administrations, pondering the effects of a second Trump vs. a second Biden term on US-China policy and US-China relations. The conversation then shifts to practical advice for foreign companies operating in or considering entering the Chinese market. Joe outlines strategies to mitigate geopolitical risks over the next couple of years. Additionally, he reflects on the outcomes of Secretary of State Anthony Blinken’s recent visit to China. Joe also delves into the state of China’s economic recovery post-pandemic and points out some of the positive indicators that might signal a turnaround. This is a must-listen episode from one of the sharpest analysts on US-China relations. Discussion Points: Recent US tariffs on China and their context within broader US-China trade policy. Potential impacts of different US presidential administration scenarios on China policy. Strategies for foreign companies to insulate themselves from geopolitical risks. Outcomes and positives from Secretary of State Blinken's recent visit to China. Challenges and positive indicators in China’s economic recovery post-pandemic. Introduction to Trivium China and where to follow Joe Mazur’s research.…
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The Negotiation
1 Rwandan Coffee in China; Bringing Global Brands onto Tmall; Indonesian E-commerce Boom and more, with Dean Diabate 53:14
53:14 Play Later Play Later Lists Like Liked53:14
Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lessons he learned along the way. A significant part of the conversation focuses on the opportunities for African industries on Chinese e-commerce platforms, which Dean helped drive as part of Alibaba’s eWTP program. Dean also discusses his experiences managing business development for the pet, beauty, and personal categories at Tmall Global, highlighting key consumption trends and growth opportunities for international brands in these categories. He also elaborates on why cross-border e-commerce has become a crucial channel for tapping into China’s vast consumer market. Dean then addresses the major changes currently reshaping the e-commerce landscape and offers strategic advice on how brands can succeed in this evolving market. Finally, the discussion turns to his relocation to Bali, his thoughts on Indonesia's rising economy, and the vibrant e-commerce scene in Indonesia that is increasingly attractive to global brands. Discussion Points: Dean's transition from Paris to China and his early career milestones His experiences and roles at Alibaba Group Opportunities for African industries in Chinese e-commerce Trends and growth in the Pet, Beauty, and Personal Care sectors on Tmall Global The rise of cross-border e-commerce as a strategy for entering China Current transformations in the global e-commerce landscape Dean’s relocation to Bali and his current projects Indonesia’s economic ascent and its e-commerce potential…
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The Negotiation
1 Australia China Business Council CEO Tom Parker on Warming Bilateral Ties 34:24
34:24 Play Later Play Later Lists Like Liked34:24
Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamics of Australia-China relations and the expanding opportunities for Australian businesses in China. Tom begins by introducing ACBC, outlining its mission, membership, and the vital role it plays in supporting Australian businesses looking to enter or expand their presence in the Chinese market. He discusses recent positive shifts in the Australia-China relationship, including the significant impact of the Australian Prime Minister's state visit to China in November, and the recent removal of Chinese tariffs on Australian wine which marked a pivotal moment in improving trade relations. The conversation then turns to the broader implications of these warming ties, identifying key growth opportunities for Australian companies in sectors beyond wine. Tom highlights the enduring popularity and positive reputation of Australian consumer brands in China, delving into why products from 'down under' resonate so well with Chinese consumers and which sectors are currently thriving. From a domestic perspective, Tom shares insights into the sentiment of the Australian business community towards China, reflecting on the challenges and optimism prevalent among entrepreneurs and corporations. He also discusses the overarching message that ACBC is promoting within Australia to foster a supportive environment for bilateral cooperation. Discussion Points: Overview of the Australia China Business Council and its mission Recent developments in Australia-China relations and their impact on trade The strategic significance of the Australian Prime Minister’s recent visit to China Growth opportunities for Australian companies in China post-tariff removal The enduring popularity of Australian consumer brands in China Sector-specific success stories of Australian brands in China Current sentiment among the Australian business community towards China Key messages from ACBC to Australian businesses…
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The Negotiation
1 Head of Global Marketplace ROW @ Coupang - Gerald Hoe | Navigating South Korea's E-commerce Boom 21:39
21:39 Play Later Play Later Lists Like Liked21:39
Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. With its customer-centric and innovative approach, Coupang has cemented its position as a leader in the South Korean digital marketplace. Gerald provides a comprehensive overview of how Coupang has revolutionized the way Korean consumers shop online. He compares Coupang's robust ecosystem to other global internet giants, shedding light on its unique market position and the array of services that cater to a wide array of consumer needs. The conversation delves into the specifics of the Coupang online retail app, highlighting its distinctive features and the wide range of benefits for both consumers and merchants. Gerald discusses the success behind the platform's intuitive design, seamless user experience, and fast delivery systems that address the modern consumer's needs. A significant focus is placed on the potential for international brands within the South Korean market, particularly given the country's success in exporting its own consumer brands. Gerald explores the growing appetite for overseas brands and outlines why Coupang is the ideal platform for international merchants looking to tap into this vibrant market. Moreover, Gerald provides a blueprint for foreign brands aiming to enter the South Korean e-commerce space, including strategic insights into livestreaming e-commerce's popularity and the hottest consumer sectors driving consumption in South Korea. The episode offers a deep dive into the cultural and lifestyle trends shaping consumer behavior, providing valuable guidance for brands looking to make their mark. Discussion Points: Overview of Coupang and its impact on South Korea's digital landscape Unique features of the Coupang retail app The market's appetite for importing international brands The advantages of becoming a merchant on Coupang Strategies for foreign brands entering the South Korean market The popularity and influence of live streaming e-commerce in South Korea Current consumer sectors and lifestyle trends driving consumption…
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The Negotiation
1 The APAC Playbook | Red Phoenix's Guide to Growing Western Sports Properties in APAC 1:01:02
1:01:02 Play Later Play Later Lists Like Liked1:01:02
Play Later Play Later Lists Like LikedIn this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North American sports, athletes, and franchises into Asian markets. Leif, the Founder and CEO, alongside Gino, Chief Strategy Officer, share their unique insights and experiences in bridging sports cultures across continents. The conversation further explores the popularity of North American sports in China, with Leif providing an analysis of Chinese viewership trends, including interest in events like the Super Bowl and the particular appeal of various sports and athletes. Gino—who previously played professional American football in Japan—contrasts these insights by discussing the sports landscape in Japan, noting the differences and similarities with China. He also shares his perspective on the Shohei Ohtani phenomenon and its broader implications for sports marketing and athlete endorsements. Leif discusses the intricacies of international sports sponsorships, exemplified by the partnership between LingLong Tire and the Tampa Bay Lightning, delving into hockey's growing popularity in China. He reflects on the NHL's past engagement in China and offers strategic advice for future endeavours, emphasizing the potential missed opportunities and advocating for a more aggressive re-entry into the Chinese market. Together, Leif and Gino highlight notable campaigns and the commercial prospects surrounding the upcoming Summer Olympics. They conclude with a compelling argument for why Western sports entities and athletes should consider Asia as a fertile ground for growth, underlining the vast opportunities awaiting in this dynamic market. Discussion Points: The founding and mission of Red Phoenix Entertainment Gino's transition from professional football in Japan to sports marketing The popularity of North American sports in China and the Super Bowl's reception Differences in the sports landscape between Japan and China The impact of Shohei Ohtani's move to the Dodgers and sports marketing dynamics in Japan The partnership between LingLong Tire and the Tampa Bay Lightning and hockey's popularity in China The NHL's engagement strategy in China and potential future directions Notable campaigns and the role of individual athletes in expanding into the Asian market Commercial opportunities around the upcoming Summer Olympics The value proposition for sports entities and athletes eyeing expansion into Asia…
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The Negotiation
1 Justin Downes - President @ Axis Leisure Management | The Booming Ski Industry In China 44:06
44:06 Play Later Play Later Lists Like Liked44:06
Play Later Play Later Lists Like LikedGlobal skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. That market is China. In this episode of The Negotiation, host Todd Embley welcomes back Justin Downes, who has led efforts to develop snow resorts across China over the last two decades. As President of Axis Leisure Management, Justin has played a crucial role in growing China’s ski industry and developing the infrastructure for the 2022 Winter Olympics in Beijing. He is the pre-eminent expert on China’s ski industry. Justin provides an overview of his work in the Chinese ski industry, detailing its development and operational challenges. He analyzes the current state of skiing in China, including participation rates and the number of skiing venues, which both rank among the highest in the world. He also looks at the average Chinese skier, including income levels, where they live, how often they ski, and the drivers behind broader participation. Reflecting on the 2022 Beijing Olympics, Downes shares insights on its impact on China's ski industry. He discusses the state of elite competitive skiing in China post-Olympics, the performance of Chinese athletes in international competitions, and the significance of China hosting the recent FIS Freestyle World Cup. The episode also explores developments in resort construction and the potential for China to emerge as an international skiing destination. Additionally, Downes assesses opportunities for ski equipment and winter apparel brands in the Chinese market. Listen to this episode for an in-depth discussion on the growth and future of skiing in China with industry expert Justin Downes. Discussion Points: Justin Downes' role in developing China's ski industry Overview of skiing in China, including participation and venue comparisons globally The 23-24 ski season's success in China Demographics and characteristics of the average Chinese skier Impact of the 2022 Beijing Olympics on the ski industry The state of elite competitive skiing in China and notable athletes The FIS Freestyle World Cup in China Trends in ski resort development and indoor skiing facilities China's potential as a skiing destination Opportunities for ski equipment and winter apparel brands in China…
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The Negotiation
1 Mark Dreyer, Founder of China Sports Insider | Messi Drama in HK, F1 Is Back in Shanghai, Women's Tennis, the Skiing Boom, and All Things China Sports 1:01:24
1:01:24 Play Later Play Later Lists Like Liked1:01:24
Play Later Play Later Lists Like LikedIn our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the medal table. Mark highlights the feel-good story of Zheng Qingwen and her remarkable performance at the Australian Open, as well as the rising popularity of F1 racing in China, evidenced by the anticipation surrounding the Shanghai F1 and the hype around homegrown talent Zhou Guanyu. Additionally, we touch upon the cultural phenomenon of Lionel Messi’s stardom in China and the recent drama surrounding him sitting out a friendly match in Hong Kong. Mark also provides insights into the current state of Chinese men's and women's football. Finally, Mark highlights the noticeable upswing in recreational sports participation fueled by a growing focus on health and wellness, including the explosion in ski participation in the wake of the 2022 Beijing Olympics. Join host Todd Embley and guest Mark Dreyer for a comprehensive exploration of China's dynamic sports landscape in this must-listen episode of The Negotiation. Discussion Points: High-level takeaways from the 2022 Beijing Olympics and its impact on China The burgeoning ski scene in China, from elite competition success to recreational skiing Insights into China's performance and expectations for the Paris Olympics The inspiring journey of Zheng Qingwen at the Australian Open The growing popularity of F1 racing in China, spotlighting the Shanghai F1 event Messi’s recent PR crisis around a Hong Kong-friendly match The current landscape of Chinese men's and women's football The rise in recreational sports participation among the Chinese population Notable recreational sports gaining traction in China…
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