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Ep 101: Being the Physio I Wished I Had – And Bringing NeuFit to the UK
Manage episode 484650233 series 3667596
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After years of frustrating injuries and failed rehab, George James didn’t just walk away from rugby – he walked into a calling.
In this episode, he shares his journey from elite athlete to pioneering physiotherapist, his decision to bring the Neubie to the UK, and what it really means to treat the nervous system. We cover:
George’s years of failures as an athlete going through traditional rehab, and how it led him to question everything
The lessons that inspired George to use a neurological framework, and how the NEUBIE plugged into that framework and became an accelerator
His philosophy on why everyone should be treated like an athlete, including MS and ALS patients
How he's built a thriving cash-based practice in a country with free healthcare
Inspiring stories of patients reclaiming lost function, including one who regained movement that had been gone for 10 years … in the first five minutes of her treatment
How he uses self-care to stay sharp, present, and energized for his clients
George isn’t just delivering a different treatment, he’s rewriting the standard. And if you’ve ever felt let down by using the “standard approach” with yourself or your patients, this conversation will hit home.
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