It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Chris Arning 'Semiotics: how to make the invisible...visible'
Manage episode 451308746 series 2796573
Content provided by Sean Pillot de Chenecey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Pillot de Chenecey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Series Four
In this episode of The New Abnormal, I interview Chris Arning, Founder of the boutique consultancy Creative Semiotics Ltd, co-founder of Semiofest, and course leader of 'How to do semiotics in seven weeks'.
He works with best-in-class virtual teams to analyse brands in order to make them more coherent and true to themselves, more distinctive within their category and sector, and more resonant and relevant within the prevailing (and ever changing) culture.
The outcome of his work is new pack designs, communication strategies, new systems for content creation and better equipped, more confident brand teams. He does that via semiotics: an evidence based technique rooted in academia via the premise that preference is driven by the intangible aspects of brands that activate associative thinking.
Chris has a stellar reputation in his field, and in this interview he gives a brief masterclass in his specialist subject(s). So...enjoy!
184 episodes
Share
Manage episode 451308746 series 2796573
Content provided by Sean Pillot de Chenecey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sean Pillot de Chenecey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Series Four
In this episode of The New Abnormal, I interview Chris Arning, Founder of the boutique consultancy Creative Semiotics Ltd, co-founder of Semiofest, and course leader of 'How to do semiotics in seven weeks'.
He works with best-in-class virtual teams to analyse brands in order to make them more coherent and true to themselves, more distinctive within their category and sector, and more resonant and relevant within the prevailing (and ever changing) culture.
The outcome of his work is new pack designs, communication strategies, new systems for content creation and better equipped, more confident brand teams. He does that via semiotics: an evidence based technique rooted in academia via the premise that preference is driven by the intangible aspects of brands that activate associative thinking.
Chris has a stellar reputation in his field, and in this interview he gives a brief masterclass in his specialist subject(s). So...enjoy!
184 episodes
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Similar to The New Abnormal
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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