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5 Ways To Build Stronger Relationships with Corporate Communications
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One of the most critical stakeholders involved in every single organisational change is the corporate communication team. From personal experience, I understand how challenging it can be to work with the corporate communication team, but this doesn’t have to be a frustrating process. When you develop a solid and genuinely collaborative relationship with the corporate communication team, your change program will be a raging success.
Today I’m sharing 5 ways to help you build stronger relationships with this important stakeholder. These are practical tips you can put in place to create a fun, productive partnership with the communication team. I talk about trusting the experts, being open to receiving feedback from the communication team and creating opportunities to actively collaborate and brainstorm with them.
We also need to celebrate success together with the corporate communication team! When you work in this collaborative, respectful and mutually beneficial way, you are genuine teammates.
I see a lot of change managers feeling frustrated, let down and like they’ve lost their voice when it comes to working with the corporate communication team. It can be incredibly challenging. So today I’m sharing 3 common mistakes I see change managers make which are a lack of clarity, micromanaging the experts and failing to collaborate. None of these things will lead to the success of your change program.
Stay tuned to the end of the episode as I share my personal approach to building a strong, productive, working relationship with the corporate communication team from the get-go. I share my recommendation for exactly how to prepare for your first meeting with the corporate communication team to kick things off in the right way. This step-by-step approach always works!
There are so many benefits to working in collaboration with the corporate communication team and immeasurable ways they can support organisational change managers and change initiatives. Your communication campaign will be more effective, your key messages will be clear and consistent, stakeholders will be more engaged, and your change program will be a huge success.
Connect with me:
Download my step-by-step guides for strategic thinking here!
Website: https://www.everchange.com.au/
LinkedIn: https://www.linkedin.com/in/drkatebyrne
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