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Swatch Group Quits Baselworld
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Manage episode 213927462 series 2091324
Content provided by Anthony from No BS Watchmaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony from No BS Watchmaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
For many of you that follow me, you know that I’m often vocal about the way today’s watch industry markets its products. Well, just about an hour ago, swatch group announced that they will not be participating in Baselworld next year. This means that a good section of the fair will now be empty (unless someone fills it up). CEO Nick Hayek even said that in today’s environment of fast pace and transparency, they don’t see it useful. It’s only a matter of time before some of the industry giants really dive deep into social media and embraces the new form of marketing and brand awareness. Baselworld is overpriced anyway. ??What’re your thoughts on this?! LINKS: P.S. Have you checked out my new Watchmaking course? The No BS Watchmaking Crash Course: https://nobswatchmaker.com/courses/watchmaking101 YouTube: https://www.youtube.com/channel/UCkLvRULrCMz2yD6ctFmXKPA Instagram: https://instagram.com/nobswatchmaker Facebook: https://www.facebook.com/nobswatchmaker Website: www.nobswatchmak
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71 episodes
M4A•Episode home
Manage episode 213927462 series 2091324
Content provided by Anthony from No BS Watchmaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony from No BS Watchmaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
For many of you that follow me, you know that I’m often vocal about the way today’s watch industry markets its products. Well, just about an hour ago, swatch group announced that they will not be participating in Baselworld next year. This means that a good section of the fair will now be empty (unless someone fills it up). CEO Nick Hayek even said that in today’s environment of fast pace and transparency, they don’t see it useful. It’s only a matter of time before some of the industry giants really dive deep into social media and embraces the new form of marketing and brand awareness. Baselworld is overpriced anyway. ??What’re your thoughts on this?! LINKS: P.S. Have you checked out my new Watchmaking course? The No BS Watchmaking Crash Course: https://nobswatchmaker.com/courses/watchmaking101 YouTube: https://www.youtube.com/channel/UCkLvRULrCMz2yD6ctFmXKPA Instagram: https://instagram.com/nobswatchmaker Facebook: https://www.facebook.com/nobswatchmaker Website: www.nobswatchmak
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