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13. Shifting ”pain point” marketing
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In this episode, Ashley shares how to shift out of the traditional "Pain Point" Marketing techniques that are widely taught in the industry to attract clients who actually take action.
Key Takeaways:
Shifting Thoughts Framework: The episode revolves around Ashley's innovative "Shifting Thoughts Framework" in marketing. Traditionally, entrepreneurs are taught to sell based on pain points, emphasizing the client's struggles and then presenting their offer as the solution. The host argues against this approach, highlighting the negative impact it has on both sides of the marketing equation.
Negative Emotion in Marketing: Ashley explores the consequences of selling on negative emotions and pain points. She discusses how this strategy often leads to clients entering programs with a sense of desperation, driven by negative feelings. This approach, she contends, sets the stage for potential disappointment and the creation of codependent relationships.
Unintentionally Making Ideal Clients Wrong: A compelling revelation is shared about how entrepreneurs unintentionally make their ideal clients wrong by emphasizing pain points. Ashley suggests that this tactic creates a dynamic where the client is portrayed as helpless, leading to codependency rather than empowerment.
Shifting Thoughts in Content Creation: Ashley advocates for a shift in content creation. Instead of focusing solely on pain points, she encourages marketers to address the underlying thoughts that hold clients back. By shifting the client's mindset in content, marketers can attract individuals who are ready to take action and see real results without the need for constant convincing.
Conclusion: The episode concludes with a powerful call to abandon traditional marketing strategies that create dependency and disempowerment. Ashley encourages listeners to embrace a new approach that focuses on shifting the thoughts of their audience, fostering a positive and empowered mindset that aligns with true success.
RESOURCESYeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
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