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4. Selling is NOT Serving
Manage episode 411580553 series 3567742
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Ever heard the phrase "Selling is Serving" and it just didn't resonate? In this episode, Ashley digs into the unconventional thoughts around why this phrase is causing more harm than good by evoking subconscious responses based on individual experiences and programming.
Key Learnings:
- The power of neurolinguistic programming (NLP) in marketing and sales.
- Words and phrases can have different meanings based on individual experiences and subconscious programming.
- Changing the meaning of words can lead to shifts in beliefs and behaviors.
- Authentic messaging is crucial for effective marketing.
- Realigning with phrases that resonate personally can enhance communication and connection.
- Understand the impact of subconscious beliefs on marketing and sales.
- Redefine phrases that may not align with your authentic messaging.
- Implement NLP techniques to create more effective and resonant communication.
- Recognize the importance of authenticity in marketing strategies.
- Enhance your ability to connect with your audience through mindful language use.
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