))
7. Creating a Wealthy Identity with Shayla Locklear
Manage episode 411580550 series 3567742
Content provided by Ashley Mae Fernandez | Fractional CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ashley Mae Fernandez | Fractional CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Join me as I speak with Shayla Locklear, an expert in business development and wealth psychology, all about wealth vs. rich mindset and what it looks like to work with high-net worth individuals.
Some of the topics covered:
Money Mindset Transformation & Identity Work:
- Shayla underscores the imperative need to revolutionize your money mindset, a crucial aspect for marketing success.
Top-Down vs. Bottom-Up Marketing Impact:
- Shayla introduces the concept of the top-down approach, highlighting the potential marketing impact of supporting high-profile individuals.
- The conversation delves into the contrast between top-down and bottom-up marketing mentalities, dissecting their influence on personal and professional growth.
Crafting Marketing Strategies for High-Net-Worth Clientele:
- Shayla shares her wealth of experiences in marketing to ultra high net worth individuals, revealing unique challenges and marketing opportunities in this niche.
- The hosts discuss the paramount importance of authenticity and brand consistency, especially in high-profile marketing environments.
Humanizing Wealth in Marketing:
- The conversation navigates the idea of humanizing superhuman individuals, breaking down stereotypes and exploring innovative marketing approaches.
- Shayla sheds light on her unique marketing approach, making high-net-worth experiences relatable and accessible through authentic branding.
Strategic Money Mindset Marketing:
Shayla offers a sneak peek into her bespoke approach to shifting money mindsets, intertwining psychological insights with strategic marketing tactics.
Connect with Shayla
Conclusion:
- The episode concludes with a resounding message – money is more than just numbers; it's a dynamic element that, when paired with strategic marketing and a transformative mindset, can lead to remarkable success.
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
Connect with Ashley :I'm the most profound and intellectual here -->Facebook
I'm the most shouty, silly and scattered here -->TikTok
I'm the most ranty and random here ---> Email
38 episodes
Share
