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9. What Your Client Actually Wants - Mind Messaging Series Part 2
Manage episode 411580548 series 3567742
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In this episode, Ashley discusses the critical role of examining what your clients actually want and articulating that specificity in business messaging and marketing
Key Points:
Balancing Emotional and Ego Desires:
- Highlight the importance of addressing both emotional and ego-based desires.
- Caution against speaking exclusively to either side, advocating for a blend of both in messaging.
Mindset Shifts in Marketing:
- Acknowledge various mindsets around marketing, particularly obstacles hindering specificity.
- Challenge the traditional corporate marketing mindset and the need for adaptation in the online marketing landscape.
Attracting vs. Repelling:
- Discuss the shift from a focus on attraction to repulsion as business matures.
- Stress the significance of repelling non-ideal clients through specificity.
Consistency Sabotage:
- Address the common trap of consistency sabotage, where businesses feel pressure for linear growth.
- Advocate for a shift from a novice mindset to a CEO leadership approach that values cyclical growth and strategic decision-making.
Understanding Client Needs:
- Encourage a deep understanding of clients, going beyond surface-level desires.
- Emphasize the value of spending time and effort to understand client experiences and challenges.
Fear of Repelling Clients:
- Discuss the common fear of being too specific and repelling potential clients.
- Highlight the counterintuitive reality that specificity attracts a more engaged and committed audience.
RESOURCES
Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency!
From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE.
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I'm the most ranty and random here ---> Email
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