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Revenge of the Attention Economy: Why Moments Matter More Than Ever

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Manage episode 473471508 series 3265785
Content provided by BPD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BPD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU), and explore how fan fiction, fantasy leagues, and even SNL are reshaping engagement in real time. Plus, we break down what it all means for brands trying to show up authentically in the age of short attention spans and hot takes. Ready to rethink your media mix? Tune in now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

The No Normal Rewind is now on LinkedIn! Follow BPD for more updates!

  continue reading

254 episodes

Artwork
iconShare
 
Manage episode 473471508 series 3265785
Content provided by BPD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BPD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

From highlight reels to headlines, culture is shifting—and healthcare marketing needs to keep up. In this episode we get into why the moment is overtaking the message. We unpack the Meta tell-all Careless People, dissect the rapid-fire chaos of tech and policy updates (hello, Policy ICU), and explore how fan fiction, fantasy leagues, and even SNL are reshaping engagement in real time. Plus, we break down what it all means for brands trying to show up authentically in the age of short attention spans and hot takes. Ready to rethink your media mix? Tune in now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

The No Normal Rewind is now on LinkedIn! Follow BPD for more updates!

  continue reading

254 episodes

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