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#064 Why creativity still counts and the problem with purpose — Dean Oelschig

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Content provided by Solid Gold Podcasts #BeHeard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solid Gold Podcasts #BeHeard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest on this week’s show is Dean Oelschig. I met Dean on Twitter in the early days of social media, where we’d share notes on advertising, rugby, and just about any other topic both cared about, and which we inevitably argued about. We still argue about everything.
Dean is a pure ad man and the founder of Halo Advertising. Halo has built an excellent reputation over the last decade and has done extraordinarily well in recent years, with some truly standout and award-winning, above-the-line creative work.
In this episode, we discuss why creativity matters more now than ever and how advertising agencies can better assist clients in producing brave and meaningful work. We also discuss the problems with purpose-based marketing and Halo’s exciting upcoming conference, Conspicuous, where Mark Ritson will be the keynote speaker.
Enjoy the conversation. Halo's website · Halo's Creative Marketing Newsletter · Connect with Dean on LinkedIn · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

70 episodes

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Manage episode 410423875 series 2702151
Content provided by Solid Gold Podcasts #BeHeard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Solid Gold Podcasts #BeHeard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest on this week’s show is Dean Oelschig. I met Dean on Twitter in the early days of social media, where we’d share notes on advertising, rugby, and just about any other topic both cared about, and which we inevitably argued about. We still argue about everything.
Dean is a pure ad man and the founder of Halo Advertising. Halo has built an excellent reputation over the last decade and has done extraordinarily well in recent years, with some truly standout and award-winning, above-the-line creative work.
In this episode, we discuss why creativity matters more now than ever and how advertising agencies can better assist clients in producing brave and meaningful work. We also discuss the problems with purpose-based marketing and Halo’s exciting upcoming conference, Conspicuous, where Mark Ritson will be the keynote speaker.
Enjoy the conversation. Halo's website · Halo's Creative Marketing Newsletter · Connect with Dean on LinkedIn · MikeStopforth.com · Connect with Mike on LinkedIn · Follow Mike on Twitter · 48h crisis communication consultancy
  continue reading

70 episodes

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