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259: Validating Your Online Course Idea – Pre-Sell, Bootcamp & Beyond

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Manage episode 481384187 series 3479673
Content provided by Jacques Hopkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacques Hopkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and reveal the critical mistake many course creators make: skipping validation. I walk you through five proven validation methods, from simple surveys to powerful presale strategies, that will help you avoid wasted effort and ensure there’s real demand for your course before you create it. Whether you’re new to course creation or refining your next big idea, this episode will give you the tools to confidently move forward and build a course people actually want.

Join me as I share insights gained from over 12 years in the online course business and $4 million in sales - plus practical steps you can implement today!

Watch the Free Workshop: https://oc.show/workshop

Watch on YouTube: https://youtu.be/dmuG-q4ge1g

Links & Resources:

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

  continue reading

268 episodes

Artwork
iconShare
 
Manage episode 481384187 series 3479673
Content provided by Jacques Hopkins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacques Hopkins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and reveal the critical mistake many course creators make: skipping validation. I walk you through five proven validation methods, from simple surveys to powerful presale strategies, that will help you avoid wasted effort and ensure there’s real demand for your course before you create it. Whether you’re new to course creation or refining your next big idea, this episode will give you the tools to confidently move forward and build a course people actually want.

Join me as I share insights gained from over 12 years in the online course business and $4 million in sales - plus practical steps you can implement today!

Watch the Free Workshop: https://oc.show/workshop

Watch on YouTube: https://youtu.be/dmuG-q4ge1g

Links & Resources:

Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

  continue reading

268 episodes

All episodes

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Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring episode, I sit down with Mark, a longtime in-person dog trainer from the UK, who turned his passion and experience into a scalable online program that’s helped thousands of gundog owners worldwide. We dive into how Mark went from filming basic training videos for his staff to crafting a repeatable online sales machine. He shares how he grew his Instagram from 700 to nearly 50,000 followers, the power of short-form content, how he uses ManyChat and ActiveCampaign to automate his funnel, and why a single Black Friday promo changed everything. Whether you’re just starting out or looking to scale, this episode is packed with practical lessons and mindset shifts to move you forward. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/e-FgaWgK9vs Mark's Website: https://www.acerdogs.com/online-gundog-training-academy/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and tools like ChatGPT. You’ll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from dead. Whether you're trying to rank on Google or get your course recommended by ChatGPT, this episode gives you the practical insights to make it happen. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/9rQwqbxCYDg Guest's Website: https://www.youtube.com/@calebulku Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow, improve your student experience, and help you reclaim your time. We talk through practical ways to automate processes, avoid common setup mistakes, and build systems that actually work—even while you sleep. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/y1kDxKo0pEE Jordan's Website: https://systemssavedme.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
In this episode, I’m pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business lessons that came with it. From the Florida Keys to the cliffs of California, this journey wasn't just about travel—it was about testing the lifestyle freedom that an online course business can offer. I’m sharing our favorite stops, a few mishaps, and five key insights I gained that could impact how you run your business and live your life. Watch the Free Workshop: https://oc.show/workshop Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Think LinkedIn is just for job seekers? Think again. In this episode, I sit down with LinkedIn expert Richard van der Blom to explore how course creators can use the platform to build authority, grow an audience, and drive real results. We get into what types of content work best, how the LinkedIn algorithm really functions, and smart ways to turn engagement into conversions. Whether you're new to LinkedIn or want to level up your strategy, this one’s packed with actionable insights. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/p5ql4pP6jqk Richard's Website: http://www.richardvanderblom.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and reveal the critical mistake many course creators make: skipping validation. I walk you through five proven validation methods, from simple surveys to powerful presale strategies, that will help you avoid wasted effort and ensure there’s real demand for your course before you create it. Whether you’re new to course creation or refining your next big idea, this episode will give you the tools to confidently move forward and build a course people actually want. Join me as I share insights gained from over 12 years in the online course business and $4 million in sales - plus practical steps you can implement today! Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/dmuG-q4ge1g Links & Resources: Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
YouTube is one of the most powerful platforms for growing an audience and selling digital products—but it also comes with its fair share of challenges. From optimizing your profile to creating high-quality videos, thumbnails, and engaging content, there's a lot to consider. In this episode, I sit down with Gillian Perkins, a YouTube expert with nearly a million subscribers, to unpack the strategies that can help you leverage YouTube to grow your online course business. Gillian shares how she built her channel, why long-form content is king, and her best advice for turning YouTube viewers into paying customers. Whether you're new to YouTube or looking to refine your strategy, this episode is full of actionable insights to help you create content that drives engagement and sales—without burnout. Watch the Free Workshop: https://oc.show/workshop Watch the episode on YouTube: https://youtu.be/J8c_S_zmfgo Links & Resources: Gillian's website: https://www.gillianperkins.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
In this episode, I’m breaking down the top 8 mistakes online course creators make, ranked from least to most damaging. These are the exact pitfalls that can cost you sales, waste your time, and hold you back from the impact you're meant to have. After working with hundreds of course creators (and making a bunch of these mistakes myself), I’ve seen firsthand what separates success from frustration. Whether you're just getting started or deep in the trenches, this episode will help you avoid costly missteps and stay on track toward building a thriving course business. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/v2q80L6y3ew Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Imagine making $40,000 a month from a $9 membership. Sounds impossible? Think again! In this episode, I sit down with email marketing expert Liz Wilcox, who has cracked the code on how to turn a low-cost membership into a thriving business. Liz shares the secrets behind her high-converting email strategies, why she’s anti-storytelling in emails, and how she built her business from an RV travel blog to an email marketing empire. If you’ve ever doubted that a budget-friendly membership could bring in serious revenue, this conversation will open your eyes to what’s possible. Liz also breaks down the essential elements of effective email marketing, including how to stay top of mind, engage your audience with short and relatable messages, and build trust without overwhelming your subscribers. Plus, she shares how networking and leveraging other people's platforms (OPP) helped her grow her business - insights that any online course creator can apply today. 🎓 Watch the Free Workshop : https://oc.show/workshop 📹 Watch the episode on YouTube: https://youtu.be/fHhhDpR6EZI 📦 Links & Resources: Liz's Website: https://www.lizwilcox.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
What if you could boost your course sales every month—without ads, new launches, or more work? In this episode, I’m pulling back the curtain on Relaunch Magic, the system I use to re-engage non-buyers and turn them into customers automatically. If you’ve got an evergreen funnel and leads who didn’t convert, this strategy can help you bring them back in a way that feels natural—not pushy. I’m sharing how it works, why it’s better than live launching, and how you can set it up to run on autopilot. Watch the Free Workshop : https://oc.show/workshop Watch on YouTube : https://youtu.be/9t7tpTP2juo Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Do you ever feel like there aren’t enough hours in the day? If you’re struggling to juggle your responsibilities, feeling overwhelmed, and stuck in the hustle, you’re not alone. In this episode, I chat with time management and productivity expert Alexis Haselberger. We explore how she turned a random LinkedIn message into a thriving six-figure business, offering actionable advice for reducing stress and getting more done. Alexis shares powerful strategies for aligning your time with your values, task realism, and the importance of embracing imperfection in productivity. Plus, you'll get a behind-the-scenes look at her journey into online courses and how she balances work with life on her own terms. 🎓 Next Level Coaching: https://oc.show/nextlevel 🎓 Watch the Free Workshop : https://oc.show/workshop 📹 Watch the episode on YouTube: https://youtu.be/gvx_qMbGblE 📦 Links & Resources: Alexis' website: https://www.alexishaselberger.com Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Want to increase your revenue without creating anything new? In this episode, I reveal a simple yet powerful strategy that helps course creators generate more income with minimal effort. By leveraging affiliate partnerships, you can boost your earnings while continuing to serve your audience. I share a real-life story of a podcaster who built his business on affiliate marketing, only to watch his income vanish overnight. Plus, I break down my own affiliate strategy, how I earn thousands each month, and three simple steps to get started. 🎓 Watch the Free Workshop: https://oc.show/workshop 📹 Watch on YouTube: https://youtu.be/eC_BUYWWc1Y 📦 Links & Resources: Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Ever thought about flipping the script on online courses? What if, instead of selling your course, you gave it away for free - and still built a wildly profitable business? In this episode, I sit down with Itai Nusbaum, who has done exactly that. Itai has created 16 online courses, all available for free, and has used them as a powerful marketing engine to establish himself as the go-to expert in his field. We dive deep into his unique approach, exploring how he monetizes his business without directly selling courses, why giving away high-quality content can be a strategic move, and the long-term benefits of prioritizing trust and authority over immediate sales. If you’ve ever considered alternative ways to scale your online course business or struggled with traditional marketing funnels, this episode will challenge your thinking in the best way possible. Watch on YouTube: https://youtu.be/aHQSY98mf3o Itai’s Website: https://pocketteacher.co/ Itai’s Email Address: itai@pocketteacher.co Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
Struggling to gain traction with your online course business? You're not alone! In this episode, I dive into what to expect in the early stages and, more importantly, how to turn failure into progress. I share a personal story about my first 24 hours as a brand-new RVer, where everything seemed to go wrong - only to realize that struggle is part of the process, just like when I started my online piano course. If you've ever felt discouraged because things aren’t going as planned, this episode is for you. I break down the Journey of Transformation - a roadmap that highlights the inevitable highs and lows of learning something new - and how staying consistent will ultimately lead to success. 🎓 Watch the Free Workshop: https://oc.show/workshop 📹 Watch on YouTube: https://youtu.be/2glksYZeJ8k 📦 Links & Resources: Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy…
 
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