0-10 subscribers
Go offline with the Player FM app!
Podcasts Worth a Listen
SPONSORED


1 #683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 23:28
Scaling research through democratization with Reggie Murphy | Zendesk
Manage episode 415958611 series 3299416
In this episode of The Optimal Path, Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled UX research, elevating the practice from a supporting function to a strategic partner to the business.
Reggie shares how he led the development of training programs, automated processes, and ResearchOps to enable cross-functional teams to conduct research independently. Discover how democratizing research creates a more customer-centric culture and how these changes have shifted UX research from a gatekeeping role to a more collaborative, strategic position.
About Reggie:
Reggie Murphy is a seasoned strategic research and insights leader with over 20 years of experience leading teams to understand human behavior and create innovative products and solutions that meet the needs of their users. He has a proven track record of success across various industries, including technology, media, finance, and healthcare. He's currently a Senior Director and Head of UX Research at Zendesk. Prior to his current role, Reggie has built and led research teams at USA TODAY, Facebook, Vanguard, and Twitter.
Connect with Reggie:
You can connect with Reggie on LinkedIn or get mentored by him on ADPList
Resources:
- Democratize Research: Elevate UX Research Practice
- How our product design framework guides UX research by Jen Cardello
- Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Malone Scott
- The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth by Amy C. Edmondson
- How to get stakeholder buy-in: From skeptic to research advocate by Maze
- UX Leadership Playbook: Democratizing Research to Deliver Impact at Scale
Follow Maze on Social Media:
- X: @mazedesignHQ
- Instagram: @mazedesignHQ
- LinkedIn: https://www.linkedin.com/company/mazedesign
To get notified when new episodes come out, subscribe at maze.co/podcast.
See you next time!
37 episodes
Manage episode 415958611 series 3299416
In this episode of The Optimal Path, Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled UX research, elevating the practice from a supporting function to a strategic partner to the business.
Reggie shares how he led the development of training programs, automated processes, and ResearchOps to enable cross-functional teams to conduct research independently. Discover how democratizing research creates a more customer-centric culture and how these changes have shifted UX research from a gatekeeping role to a more collaborative, strategic position.
About Reggie:
Reggie Murphy is a seasoned strategic research and insights leader with over 20 years of experience leading teams to understand human behavior and create innovative products and solutions that meet the needs of their users. He has a proven track record of success across various industries, including technology, media, finance, and healthcare. He's currently a Senior Director and Head of UX Research at Zendesk. Prior to his current role, Reggie has built and led research teams at USA TODAY, Facebook, Vanguard, and Twitter.
Connect with Reggie:
You can connect with Reggie on LinkedIn or get mentored by him on ADPList
Resources:
- Democratize Research: Elevate UX Research Practice
- How our product design framework guides UX research by Jen Cardello
- Radical Candor: Be a Kickass Boss Without Losing Your Humanity by Kim Malone Scott
- The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth by Amy C. Edmondson
- How to get stakeholder buy-in: From skeptic to research advocate by Maze
- UX Leadership Playbook: Democratizing Research to Deliver Impact at Scale
Follow Maze on Social Media:
- X: @mazedesignHQ
- Instagram: @mazedesignHQ
- LinkedIn: https://www.linkedin.com/company/mazedesign
To get notified when new episodes come out, subscribe at maze.co/podcast.
See you next time!
37 episodes
All episodes
×
1 Mastering product decisions through risk and reversibility with Dalia El-Shimy | Wise 46:30

1 Accelerate learning and build the right products with Michael Margolis | Google Ventures 43:20

1 Connecting research impact to business outcomes with Devin Harold | Ex-Capital One 47:48

1 Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast 42:52

1 The role of qualitative research in product innovation with Hannah Anokye | Intuit 30:46

1 Maximizing the potential of secondary research with Nick Stiles | IBM 29:23

1 A framework for product decision-making with Ravi Mehta | Outpace 43:23

1 Scaling research through democratization with Reggie Murphy | Zendesk 40:23

1 The evolution of user research with Dave Hora | Dave’s Research Co. 37:45

1 The power of workshops in product development with Paige Bennett | Affirm 36:12

1 How customer insights power digital transformation with Sander Viegers | Rabobank 33:52

1 Building research practices for community products with Amy Lima | Diversify Design 37:48

1 Integrating research into marketing teams with Marcus Brandford | Figma 42:38

1 Fostering a culture of organizational learning with Roy Opata Olende | Zapier 45:05
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.