The #1 Reason Orthodontists Fail at Social Media | Greatest Hits Series

The Orthopreneurs Podcast with Dr. Glenn Krieger

Most ortho practices are stuck posting the same boring content - braces debonds, generic team photos, and outdated trends. But you could actually engage your audience, grow your brand, and bring in new patients using your social media.

In this episode, I sit down with Brooke Bruneman, a former dental assistant turned dental student who still remotely manages social media for our practice. She shares the insider strategies that make orthodontic content go viral, including how to spot trends, use TikTok duets and stitches, and create videos that actually get shared.

Brooke’s insights are packed with actionable tips that any orthodontist can implement immediately to stand out in a crowded digital space. If you’ve struggled to get traction on Instagram or TikTok, this episode is a must-listen.

Hit play now and improve your practice’s social media game!

Key Takeaways

Meet Brooke Bruneman (00:32)

Lessons from Disney to Ortho (07:19)

Do not hire solely for skills (11:46)

How Brooke manages our social media while at school (16:15)

Trends and social content creation strategies (22:06)

Social media management tips for an ortho practice (29:40)

Additional Resources

- Register for the OrthoPreneurs Summit 2025: http://opsummit2025.com/

- For more information, visit: https://orthopreneurs.com/

- Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs