Episode 177 - Legacy Series: How Vince Del Monte Built the First Online Fitness Empire, Ignited Affiliate Marketing, and Still Dominates the Coaching Game

The Over 40 Alpha Podcast

Nobody was teaching us how to do it. We just figured it out—and Vince Del Monte was the one paving the path.

Before social media exploded. Before influencers were a thing. Before the fitness coaching space became saturated with copycats and hype… Vince was already 10 steps ahead.

He wasn’t just putting out fitness programs—he was building a real business. He helped birth the era of online fitness as we know it.

From Skinny Vinny to a 7-figure mentor, Vince is one of the most important figures in the digital fitness revolution. He brought structure, soul, and serious dollars to a wild frontier—and helped a generation of coaches, including myself, find their voice and build their legacy.

This episode is pure gold if you care about building something that lasts in a noisy world. Vince opens up about the real story behind No Nonsense Muscle Building, how affiliate marketing created an empire, and what the future looks like now with AI knocking at the door.

If you're feeling lost in today’s algorithm-choked online world, this conversation is the roadmap back to purpose, longevity, and doing it right.

Let’s dive in.

Enjoy the episode:

Listen to This Episode on Your Favourite Podcast Channel:

https://over40alphapodcast.com/

Subscribe and Listen on Spotify

https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVG

Subscribe and Listen on iTunes

https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685

Timestamps

00:00 - Introduction

06:27 - From distance runner to personal trainer to top gym salesman

09:55 - Discovering internet marketing and ebooks

12:30 - The birth of No-Nonsense Muscle Building

17:41 - His first years of internet marketing

24:45 - How he scaled through customer feedback and product layering

28:38 - Behind the scenes of early affiliate marketing

33:11 - When the affiliate game got cutthroat—and why Vince pivoted

36:11 - The pivot to branding and YouTube’s golden days

41:48 - How Vince is using AI to 10X his coaching productivity

44:56 - The 10/80/10 method to stay human while using AI

48:55 - Vince’s vision for personal AI coaches

50:41 - Why community and collaboration are irreplaceable

53:45 - The Legacy Guitar: giving Vince his flowers

🎸 This Episode Is Part of Our Legacy Series

This series is my way of honoring the legends—those who laid the foundation for online fitness between 2006 and 2013. Vince Del Monte is a cornerstone of that era. His impact still echoes across the industry.

He didn’t just build muscle. He built a movement.

🔥 JOIN THE BROTHERHOOD 🔥

If you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.

✅ Designed for men 40+

✅ Strength-based workouts + flexible nutrition

✅ Live coaching and support

✅ Real men. Real growth. Real brotherhood.

👉 Start your transformation today for just $1: https://www.over40alpha.com

Your support of the Over 40 Alpha Podcast helps to spread the word and ultimately change the lives of men worldwide over 40, 50, and 60 who struggle with health and fitness.

I want to give a MASSIVE thanks to everyone stepping up and leaving 5-star reviews.

Please Review and Share the Podcast Here:

Drop that 5-star review.

https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685

Connect with Vince Del Monte:

- Website - https://vincedelmonte.ca/

- Instagram - https://www.instagram.com/vincedelmonte

- YouTube - https://www.youtube.com/@VinceDelMonte

- Podcast - https://podcasts.apple.com/us/podcast/the-vince-del-monte-podcast-show/id1307123574

Connect with Funk Roberts:

• Website - https://www.over40alpha.com/
• Instagram - https://www.instagram.com/funkrobertsfitness
• Facebook - https://www.facebook.com/funkrobertsfitness
• Funk’s book ‘Nutrition for Men Over 40’ - www.over40meals.com