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Activating The Content Creator Community Through P2P with The Immune Deficiency Foundation’s Aimee Yrlas-Simpson & Angela Ridenour
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Celebrity gossip magazines love to remind us: "Stars — they’re just like us!" And while the world of digital creators and streamers can feel like a distant universe, the truth is that these online personalities aren’t so different from the rest of us.
As P2P fundraising increasingly intersects with the creator community, it’s easy to view streamers and influencers as fundamentally different from traditional participants. But while they may bring unique visions, massive reach, and unfamiliar platforms to the table, their core needs remain the same: support, motivation, impact, and authentic relationships.
In this episode, P2PPF’s Marcie Maxwell chats with two nonprofit pros who’ve successfully navigated this space — Aimee Yrlas-Simpson, Chief Development Officer, and Angela Ridenour, Development Manager at the Immune Deficiency Foundation. IDF’s journey into the creator world began when they connected with global streamer Ironmouse, who also happens to be a member of the primary immunodeficiency community.
Together, we’ll explore:
- The key differences and surprising similarities between content creators and traditional P2P fundraisers
- Strategies for cultivating relationships in a digital-first landscape
- How to build mutually beneficial, mission-aligned partnerships with content creators
Mentioned Links
https://primaryimmune.org/get-involved/raise-awareness-and-funds-idf/diy-gaming
Stay Connected on LinkedIn
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to The P2P Soap Box
- (05:59) - Launching Into Streaming
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