Build Your Platform Before Your Promote

The Pam Perry Podcast

Mastering a Platform Before You Promote There

In the digital era, your platform isn't just a stage—it's your megaphone, your boardroom, and your community center all rolled into one. Mastering a platform before you promote there isn't just advice; it's imperative. Here's how to make your presence powerful and persuasive.

Identify Your Ideal Audience: Don’t just jump on the latest social platform because it’s buzzing. Instead, take the time to find out where your ideal prospects are hanging out. Use email polls or social media surveys to pinpoint where your messages will resonate the most.

Personal Branding is Your Superpower: Your personal brand is what sets you apart. If you’re an optometrist, why not wear those crazy glasses as you engage in community events? It’s about being memorable and leveraging your uniqueness.

Manage Your Digital Footprint: Every tweet, every post, and every share builds or breaks your brand. Ensure your digital presence is as polished and professional as your services.

Cost-Effective Influence: While hiring influencers can be costly, it’s a strategy that can pay dividends if done correctly. Remember the lessons from the Fyre Festival: authenticity and realistic promises are key.

Engage Beyond the Screen: Digital presence is crucial, but real-world engagement makes lasting impressions. Get out of the office, meet with your ideal clients, and be where they are. And yes, keeping your physical spaces like offices clean and welcoming does matter—it reflects your brand's attention to detail.

Website Wisdom: Your website is your online handshake. Avoid the common pitfall of making it all about you. Instead, enrich it with SEO, client success stories, and an engaging opt-in to capture leads. Remember, a client-centered website is a client-attracting website.

Scale with Systems: To truly build and maintain a dynamic platform, you need systems. Efficient systems streamline your operations, allowing you to focus on growth and engagement. And when it comes to managing your brand presence, having a single point of accountability ensures consistency and reliability across all your platforms.

To ensure you're ready to effectively build and manage your platform, start by assessing your readiness with our quick quiz. Take the quiz now at pamperrypr.com/quiz and step up your platform game today!

Remember, building a successful platform is about more than just showing up—it's about showing up prepared, informed, and ready to engage. Don't just get on a platform; dominate it.