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Brian's launch – how did it go?

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Manage episode 483225464 series 3636759
Content provided by Justin and Brian, Justin Jackson, and Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin and Brian, Justin Jackson, and Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Justin and Brian talk about how Brian's launch for Instrumental Components went. "Some things are way harder now that I'm older." Brian describes some of the technical challenges faced during the launch. There's also a meaty section about how much AI to use in software development (and how Brian uses it). At the end, Justin provides some feedback on Brian's pricing and marketing strategy.

Timestamps:

  • (00:05) - Introduction
  • (02:00) - Brian's early access launch
  • (04:15) - The fear that nobody is going to buy
  • (06:45) - Sass vs product
  • (09:43) - How does it feel to launch a product as a solo person?
  • (13:11) - Hiring vs doing it yourself + AI
  • (24:20) - Are we losing the shared experience?
  • (37:20) - Why are you batching invites out?
  • (46:23) - The pricing decision
  • (51:13) - The importance of positioning
  • (55:40) - Why should this be a subscription?
  • (01:04:38) - The importance of getting other people telling your story
  • (01:09:23) - How to ask for social support from your people
  • (01:17:16) - What's Justin up to next

Tell us what you think! 🗣️

Links mentioned in this episode

  continue reading

12 episodes

Artwork
iconShare
 
Manage episode 483225464 series 3636759
Content provided by Justin and Brian, Justin Jackson, and Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin and Brian, Justin Jackson, and Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Justin and Brian talk about how Brian's launch for Instrumental Components went. "Some things are way harder now that I'm older." Brian describes some of the technical challenges faced during the launch. There's also a meaty section about how much AI to use in software development (and how Brian uses it). At the end, Justin provides some feedback on Brian's pricing and marketing strategy.

Timestamps:

  • (00:05) - Introduction
  • (02:00) - Brian's early access launch
  • (04:15) - The fear that nobody is going to buy
  • (06:45) - Sass vs product
  • (09:43) - How does it feel to launch a product as a solo person?
  • (13:11) - Hiring vs doing it yourself + AI
  • (24:20) - Are we losing the shared experience?
  • (37:20) - Why are you batching invites out?
  • (46:23) - The pricing decision
  • (51:13) - The importance of positioning
  • (55:40) - Why should this be a subscription?
  • (01:04:38) - The importance of getting other people telling your story
  • (01:09:23) - How to ask for social support from your people
  • (01:17:16) - What's Justin up to next

Tell us what you think! 🗣️

Links mentioned in this episode

  continue reading

12 episodes

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