PARTNERNOMICS Show - Episode 41: Chris Allen, Intrado

The PARTNERNOMICS Show

Today, our guest on The PARTNERNOMICS® Show is Chris Allen, Chief Revenue Officer at Intrado.

Chris has over 25 years of experience in high-tech and SaaS sales. He excels in developing scalable processes and driving significant revenue growth while leading high-performance teams. Chris has successfully introduced new products and expanded customer reach throughout his career, notably at Oseberg, TNS Technology, and early at Intrado, where he built the Enterprise and Carrier sales teams. His leadership has cultivated a culture of excellence and innovation.

Key Insights:

1. Cultivating Relationships for Long-term Success: Relationships function similarly to seeds; early investment in them can yield substantial, enduring returns in both personal and professional realms.
2. Leveraging Strategic Partnerships for Scalable Growth: Chris underscores the critical importance of channel partners in achieving efficient scalability. Tapping into their existing networks can provide a more sustainable growth strategy than significantly expanding a traditional sales force.
3. Transitioning Leadership Dynamics: The discussion highlights the evolving roles within sales leadership, specifically contrasting the functions of a VP of Sales and a Chief Revenue Officer (CRO). This underscores the need to shift from tactical execution to strategic foresight to drive company progression.
4. Embracing Humble Curiosity: Chris advocates for the value of humility and continuous learning at the executive level, stressing that CROs should seek knowledge from partners and acknowledge areas of uncertainty.

Chris's experiences and insights reinforce the notion that impactful leadership often stems from a willingness to learn, adapt, and cultivate meaningful relationships.

*********
Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn?

We will give you the first course and certification for FREE ($595 value)! 🚀

Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion.

PARTNERNOMICS® is the:
*ONLY University-backed partnership methodology certification (SPLP®)
*ONLY partner training curriculum used by University MBA programs across the globe
*ONLY University-backed Co-Selling process certification
*10 partnership-centric courses, hundreds of topical videos
*Collaborate with more than 1,350 partnering professionals