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Tamsen Webster: Say What They Can't Unhear | Ep. 308

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Manage episode 485454619 series 2541310
Content provided by Brandon Birkmeyer and Brandon Birkmeyer Personal Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Birkmeyer and Brandon Birkmeyer Personal Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.

Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.

Learn more about Tamsen at: https://tamsenwebster.com

00:00 Introduction to Today's Guest: Tamsen Webster

00:20 Tamsen Webster's New Book

06:11 The Importance of Internally Motivated Change

12:30 Understanding Capability and Intent in Persuasion

22:12 The Role of Words in Effective Communication

26:00 The Power of Storytelling in Marketing

29:04 Historical Perspectives on Belief Systems

35:10 Effective Change Communication Strategies

42:25 Final Thoughts and Resources

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard and a free brand strategy call at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

  continue reading

308 episodes

Artwork
iconShare
 
Manage episode 485454619 series 2541310
Content provided by Brandon Birkmeyer and Brandon Birkmeyer Personal Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brandon Birkmeyer and Brandon Birkmeyer Personal Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.

Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.

Learn more about Tamsen at: https://tamsenwebster.com

00:00 Introduction to Today's Guest: Tamsen Webster

00:20 Tamsen Webster's New Book

06:11 The Importance of Internally Motivated Change

12:30 Understanding Capability and Intent in Persuasion

22:12 The Role of Words in Effective Communication

26:00 The Power of Storytelling in Marketing

29:04 Historical Perspectives on Belief Systems

35:10 Effective Change Communication Strategies

42:25 Final Thoughts and Resources

This is the Brands On Brands Podcast with Brandon Birkmeyer

Don't forget to get your own personal branding scorecard and a free brand strategy call at:

https://www.brandsonbrands.com/scorecard

CONNECT WITH ME

Connect with me on social media:

https://www.brandsonbrands.com/mylinks

READ MY BOOK - FRONT & CENTER LEADERSHIP

I launched a new book and author website. Check it out here.

https://www.brandonbirkmeyer.com/fcl

CHECK OUT MY COURSES

Get tactical trainings and access to one-on-one coaching!

https://www.brandsonbrands.com/courses

SUBSCRIBE TO THE NEWSLETTER

Get the latest news and trends on all things personal branding and the creator economy.

https://www.brandsonbrands.com/newsletter

  continue reading

308 episodes

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