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Tamsen Webster: Say What They Can't Unhear | Ep. 308
Manage episode 485454619 series 2541310
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.
Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.
Learn more about Tamsen at: https://tamsenwebster.com
00:00 Introduction to Today's Guest: Tamsen Webster
00:20 Tamsen Webster's New Book
06:11 The Importance of Internally Motivated Change
12:30 Understanding Capability and Intent in Persuasion
22:12 The Role of Words in Effective Communication
26:00 The Power of Storytelling in Marketing
29:04 Historical Perspectives on Belief Systems
35:10 Effective Change Communication Strategies
42:25 Final Thoughts and Resources
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
308 episodes
Manage episode 485454619 series 2541310
Unlocking Persuasion with Tamson Webste. Today we speak with Tamsen Webster, author of Say What They Can't Unhear - The Nine Principles of Lasting Change.
Tamsen, a persuasive message design expert with over 25 years of experience, delves into the principles and processes that build lasting buy-in and change. The conversation covers ethical persuasion, overcoming resistance, and the importance of aligning capability and intent in messaging.
Learn more about Tamsen at: https://tamsenwebster.com
00:00 Introduction to Today's Guest: Tamsen Webster
00:20 Tamsen Webster's New Book
06:11 The Importance of Internally Motivated Change
12:30 Understanding Capability and Intent in Persuasion
22:12 The Role of Words in Effective Communication
26:00 The Power of Storytelling in Marketing
29:04 Historical Perspectives on Belief Systems
35:10 Effective Change Communication Strategies
42:25 Final Thoughts and Resources
This is the Brands On Brands Podcast with Brandon Birkmeyer
Don't forget to get your own personal branding scorecard and a free brand strategy call at:
https://www.brandsonbrands.com/scorecard
CONNECT WITH ME
Connect with me on social media:
https://www.brandsonbrands.com/mylinks
READ MY BOOK - FRONT & CENTER LEADERSHIP
I launched a new book and author website. Check it out here.
https://www.brandonbirkmeyer.com/fcl
CHECK OUT MY COURSES
Get tactical trainings and access to one-on-one coaching!
https://www.brandsonbrands.com/courses
SUBSCRIBE TO THE NEWSLETTER
Get the latest news and trends on all things personal branding and the creator economy.
308 episodes
All episodes
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