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Aletta Brandle, Team Omnichannel Lead at Boehringer Ingelheim, on the Data-Driven Marketing Evolution Within Healthcare.
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Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningful behaviour change – hint: it’s about making the most of the channels and content available to a brand.
After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before they sell out!
Our host is Neil Follett, Co-Founder of PharmaBrands and our Producer is Darryl Webster with Chess Originals
Chapters
1. Defining Omnichannel in Pharma (00:00:00)
2. Data-Driven Marketing vs Omnichannel (00:03:42)
3. Channel, Data & Content Challenges (00:08:32)
4. The Customer Data Platform Revolution (00:13:04)
5. From Bacteria to Pharma: A Career Journey (00:21:16)
6. Agency to Client-Side Transition (00:31:54)
7. AI's Role in Marketing Transformation (00:36:09)
8. Industry Collaboration & Looking Ahead (00:44:15)
19 episodes
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