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Patrick Glinski, President of Normative on the Need for Accessibility in Patient Support Programs.
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PSPs have been, and are increasingly, key for brands and patients alike, but their impact is often limited by accessibility. How a patient finds, interacts with and ultimately benefits from a PSP is almost wholly dependant on how accessible that program is. But the teams – both agencies and industry - who build the key points of interaction in a PSP are not often well-versed in experience design. In this episode Patrick shares his views on how innovation, empathy, patient-centricity can enhance the accessibility of Canadian PSPs.
This episode was brought to you, in part, by NFA Health, a creative marketing agency born out of a desire to make healthcare experiences better. We appreciate their support and encourage you to learn more at, nfahealth.com.
Our producer is Darryl Webster with Chess Originals.
Chapters
1. Human-Centered Innovation at Normative (00:00:00)
2. Organizational Commitment to Innovation (00:09:10)
3. Navigating Organizational Politics for Innovation (00:13:48)
4. Innovative Design for Patient Support (00:24:59)
5. Patient Support Program Design Considerations (00:32:11)
6. Ensuring Accessibility Compliance in Patient Support (00:42:56)
7. Embracing Patient-Centric Innovation (00:49:48)
19 episodes
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