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Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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The 5 Questions You Really Need to Ask Before Investing in a Salon App

about a year ago 7:22

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Apps make appointment booking quicker and easier. With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online. In fact, with 88% of people spending more of their time browsing mobile apps than websites, having a salon app created especially for your business is essential to fully benefit from online bookings.

To read the blog, click here.

Published on September 27, 2023 by Nicola Zaghini

For more information on how you can get started, or to speak to an expert, contact our grow team on <grow@phorest.com>.

… continue reading

186 episodes

#MBA #Business #Marketing #Phorest Salon Software #News Round Up

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The 5 Questions You Really Need to Ask Before Investing in a Salon App

The Phorest Blog

published about a year ago

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MP3•Episode home

Content provided by Phorest Salon Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phorest Salon Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Apps make appointment booking quicker and easier. With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online. In fact, with 88% of people spending more of their time browsing mobile apps than websites, having a salon app created especially for your business is essential to fully benefit from online bookings.

To read the blog, click here.

Published on September 27, 2023 by Nicola Zaghini

For more information on how you can get started, or to speak to an expert, contact our grow team on <grow@phorest.com>.

… continue reading

186 episodes

#MBA #Business #Marketing #Phorest Salon Software #News Round Up

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The Phorest Blog

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Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager 4:55

6 days ago4:55

4:55

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times: humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer us an example of social proof. And now that a serious amount of our social life has migrated online, online reviews are more important than ever. To read the blog, click here . Published on August 18, 2022 by Aubree Calderwood Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!…

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Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round 8:45

8 days ago8:45

8:45

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection of resources and recommendations created by, for, and about the LGBTQIA+ community. Whether you’re celebrating Pride Month or simply seeking to deepen your understanding and allyship throughout the year, these suggestions aim to inspire reflection, connection and action. To read the blog, click here . Published on June 19, 2023 by Avril Kealy Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!…

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Grow Your Salon Revenue With These Top Tips! 5:36

13 days ago5:36

5:36

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of Phorest's powerful Client Reconnect feature! To read the blog, click here . Published on March 8, 2023 by Gregory Twohig Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!…

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Eco-Friendly Spa Management: Sustainable Practices for a Greener Business 9:54

15 days ago9:54

9:54

We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being caused by global warming . If emissions don’t fall by approximately half by 2030 , scientists are predicting that the effects of climate change will become irreversible. As a spa business, you positively impact the health and well-being of your clients every single day; it’s your specialty. Does your ethos of wellness extend to our planet? To read the blog, click here . Published on April 18, 2023 by Avril Kealy Ready to grow your business with sustainability in mind? Click here to book your free, no-obligation Phorest Salon Software demo!…

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Unlock Revenue With An Intelligent Salon Integration 3:47

20 days ago3:47

3:47

When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire, UK. However, it could have been a logistical nightmare. Owner Patsy Robertson is often downstairs in reception or her office, while the team is dispersed across the four floors, facing numerous journeys up and down the staircase. Fortunately, technology aids the team while helping Patsy monitor the ebb and flow of daily business. To read the blog, click here . Published on August 16, 2022 by Vish Click here to calculate your colour profit potential with Vish.…

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Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms 12:43

22 days ago12:43

12:43

A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed. Today’s most successful salons, spas, and clinics aren’t chasing short-term bookings. They’re building long-term relationships. They’re investing in loyalty, branded experiences, and client journeys they control, from start to finish. This isn’t just a shift in strategy; it’s a shift in mindset. To read the blog, click here . Published on May 16, 2025 b y Steph Fernandez Ready to grow your business without relying on marketplaces? Click here to book your free, no-obligation Phorest Salon Software demo!…

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Half the Industry Isn’t Tracking Leads... Here’s the Smarter Way to Start 4:37

5 weeks ago4:37

4:37

According to Phorest research, only 50% of hair and beauty businesses have a lead management system in place. Without a system, even a handful of missed leads each week adds to serious lost revenue. With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you’re starting from scratch or looking to simplify or upgrade your current process, here’s why Lead Management can make a difference. To read the blog, click here . Published on May 9, 2025 by Aubree Calderwood Stop letting potential clients slip through the cracks, click here to book your free, no-obligation Phorest Salon Software demo!…

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Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day 7:56

5 weeks ago7:56

7:56

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with energy, creativity, and heart. On Hairdresser Appreciation Day this year, we wanted to go beyond “thank you”. We reached out to the incredible professionals in the Phorest community to ask: What keeps your team passionate about what they do? And who, on your team, deserves to be recognised for it? The answers were full of humanity. Today, we’re sharing their stories – the big and small moments that drive this industry forward and remind us all why this work truly matters. To read the blog, click here . Published on April 30, 2025 by Steph Fernandez Ready to build a team that stays inspired, performs at their best, and feels truly appreciated? Click here to book your free, no-obligation demo!…

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Hidden Gems: Phorest Tools to Transform Your Team 13:00

6 weeks ago13:00

13:00

At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, and clinics can start using today, and an incredible real-life story of resilience and transformation from Luisa Garcia, owner of Soleil Salon and Spa . To read the blog, click here . Published on March 9, 2025 by Steph Fernandez Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps .…

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The UK Salon Industry is in Crisis, But You Can Help 4:14

6 weeks ago4:14

4:14

With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast. This growing crisis in the industry is largely caused by the Government’s unfair two-tier tax system, which forces local salons to pay 3X the amount of taxes that other businesses on the high street pay. These crippling conditions are threatening the livelihood of 90,000 hairdressers, barbers, and beauty professionals across the United Kingdom. Sign the Save Our Salons petition here. To read the blog, click here . Published on March 27, 2025 by Avril Kealy…

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Ken Hughes: How to Use CX To Build Brand Success 10:46

7 weeks ago10:46

10:46

In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, explained when he took to the 2025 Salon Owners Summit stage to present the first keynote, How to Use CX To Build Brand Success. To read the blog, click here . Published on March 9, 2025 by Avril Kealy Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps .…

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Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients 9:38

7 weeks ago9:38

9:38

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya , Kati’s core message at the Salon Owners Summit 2025 was clear: marketing is the key to business success—and it works just like dating and marriage. These insights stem from her refreshing talk, emphasizing the emotional connection behind consumer decisions and how salons can leverage this understanding to build lasting relationships with clients. To read the blog, click here . Published on March 9, 2025 by Alex Bélisle-Springer Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps .…

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AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE 10:19

8 weeks ago10:19

10:19

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone ? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder , Dr Anne-Marie Imafidon MBE didn’t just talk about AI and the future of work—she challenged every Salon Owners Summit 2025 attendee to rethink how they approach innovation, curiosity, and leadership. This recap is now an invitation to you to reflect on the impacts of technology on our businesses and the lives of our teams and clients, both today and in the years to come. To read the blog, click here . Published on March 9, 2025 by Alex Bélisle-Springer Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps .…

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Elevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools 6:35

9 weeks ago6:35

6:35

Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That’s why Phorest created its wide array of marketing tools for the professional hair and beauty industry. From helping you plan and execute a marketing strategy to providing high-quality templates, these are the Phorest features that make planning, implementing, and sticking to your marketing plan easier. Subject to regional availability of Phorest features. To read the blog, click here . Published on April 8, 2025 by Avril Kealy Click here to sign up for On Behalf Marketing for your salon, spa, or clinic (it's free, though you must be a Phorest client).…

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Tipping the Scales: Empowering Staff with PhorestTips 6:49

9 weeks ago6:49

6:49

At this year’s Salon Owners Summit , Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment — this article covers all the insights. To read the blog, click here . Published on March 9, 2025 by Steph Fernandez Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps .…

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