))
S8:E1: Women's Sport: Leading the Way with Diana Matheson and Jayna Hefford
Manage episode 419458328 series 3409000
Content provided by APEX Public Relations Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by APEX Public Relations Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In our Season 8 opener, we welcome legendary Canadian Olympians Diana Matheson of Project 8, and Jayna Hefford of the Professional Women’s Hockey League, to chat about the important work they’re leading in advancing women’s sport. From rapidly rising viewership to fandom participation, broadcast strategy, and strategic sponsorship, the growing market and demand for women’s sport has opened a plethora of opportunities. Brands can take the lead, live their values, and double down on their advocacy, rather than shy away from it.
Gain deeper insight into the world of Canadian Women’s sports in this latest conversation between host Ken Evans, and Canadian Olympians Diana Matheson and Jayna Hefford. Listen now.
79 episodes
Share
