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From Underdog to Category Leader: Marketing for the Little “e” Entrepreneur with Iron Mike Steadman
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If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage.
A Naval Academy graduate, Marine combat veteran, and founder of The Misfits and the Frontline Voices podcast, Mike is on a mission to help military veterans, underdogs, and unapologetic originals design their own categories, attract the right audience, and thrive without selling out or blending in.
Mike shares his four must-follow rules for surviving and thriving in business, why most marketing advice falls flat for small entrepreneurs, and how founder-led content can build category authority faster than any ad budget. You’ll learn why “different” is your superpower, how to niche down to eliminate competition, and why podcast interviews are one of the most powerful tools for owning the problem you solve.
Timestamps From This Episode:
[05:20] Challenges veterans and corporate refugees face when entering entrepreneurship and the required mindset shift
[13:42] Building missionary teams and founder-led culture
[22:22] Pitfalls of personal branding and importance of category authority
[31:44] Category design – niche down and accelerate payment
[39:11] Four essential rules of entrepreneurship
Resources From This Episode:
IronMikeSteadman.com
InterviewValet.com
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