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Grow Your Brand And Business By Leveraging Other People's Audiences
Manage episode 407313306 series 3562378
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This week Louise Buckley talks with international speaker and bestselling author Carrie Wilkerson about leveraging other people’s audiences to amplify your brand presence. Carrie underscores the unique power of tapping into existing audiences to accelerate brand growth effectively with a targeted podcast interview marketing strategy. She emphasizes the need for strategic selection of podcast interviews aligned with your target market, prioritizing authentic connections over mere download statistics.
Carrie's journey from a high school teacher to a successful entrepreneur exemplifies the transformative power of intentional podcast interview marketing. Her insights serve as a reminder that meaningful engagement with listeners is the cornerstone of building trust and fostering long-term relationships for sustainable business growth. During her conversation with Louise, Carrie provides invaluable tips and strategies to harness the potential of podcast interviews for expanding your brand and business reach.
Timestamps From This Episode
[00:51] Carrie’s transition from teaching to starting her own international business
[04:55] Carrie’s strategic approach to podcast interview marketing
[09:30] Selecting your ideal target audience for podcast interviews
[17:55] Why building genuine connections with podcast hosts and their audiences are so important
[24:30] Building authority, trust, and rapport to build authority.
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